In fashion today, logos are everywhere. But at a time where more and more fashion labels try to stand out with larger branding, UNIQLO U is showing their design strength with a cleanly refined AW21 collection. Without needing to lean on monogrammed patterns or cleverly designed logos, the collection is a timeless statement about how the best things in life don’t need to change to improve.
The collection was designed by Artistic Director Christophe Lemaire, who has previously worked as the creative designer at Hermès. Lemaire first began working with UNIQLO in 2015 when they produced a collaboration together, before starting full-time with the Japanese retailer the following year.
Lemaire is well known for his interpretations of classic styles, stripping them back to a state of pared-back simplicity, and this philosophy is clear in the UNIQLO U AW21 Collection. With highlight pieces including a denim overcoat in a shade of deep turquoise and a warm taupe heavy V-neck cardigan, it’s a collection where less is more.
Other pieces in the earthy-toned UNIQLO U AW21 Collection include wavy-panelled down jackets, shell and fleece jackets, tracksuit sets, turtlenecks, and more. The down used in the jackets is environmentally friendly and sustainably sourced, while nearly half of the nylon used in the collection is recycled.
The collection represents the specific aesthetic style that we have become used to seeing from the brand, but in a more carefully refined way. While the classic UNIQLO staples are loved by millions around the world, it is the UNIQLO partnerships and collaborations that have seen this aesthetic take shape. Collaborating with other labels and designers such as JW Anderson, Roger Federer and Jil Sander, UNIQLO is only getting more thoughtful with each collection.
The collection is expected to be available online and in physical stores globally on September 17.