New Balance’s Sneaker-Scented Fragrance Is The Ultimate Stocking Stuffer
— 21 December 2023

New Balance’s Sneaker-Scented Fragrance Is The Ultimate Stocking Stuffer

— 21 December 2023
Garry Lu
WORDS BY
Garry Lu

Within the realm of fashion, Australia seldom receives an exclusive anything from global brands. But New Balance is seeking to remedy that with the Distilled fragrance that — yes — actually captures that fresh sneaker smell.

Available in two scents, ‘Original’ and ‘Court,’ this partnership with Aussie scent imprint Perfume Playground will be available to the first 100 customers of Sydney’s New Balance Grey Store, which only recently opened in The Galeries.

‘Original’ is apparently comprised of leather, rubber, and suede notes with hints of “cotton socks” and “freshly mowed grass” a la dad kicks.

RELATED: The 13 Best “Dad Shoes” To Unlock Your BDE (Big Dad Energy)

‘Court,’ on the other hand, is a more lively variation featuring Australian sandalwood, Australian White Cypress, patchouli, and juniper berry wild Tyrol essential oil; with basketball rubber and hardwood floor notes.

“New Balance’s Distilled fragrances are uniquely versatile,” Perfume Playground founder Samantha Copland told Body + Soul. “They can be sprayed on shoes to keep them fresh, but also smell beautiful when worn on the skin.”

By all accounts, a New Balance fragrance might be the Christmas stocking stuffer you were looking for.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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