Rabanneโ€™s Biggest Fragrance Is Building Upon Its 16-Year Legacy
โ€” Updated on 21 August 2024

Rabanneโ€™s Biggest Fragrance Is Building Upon Its 16-Year Legacy

โ€” Updated on 21 August 2024
Randy Lai
WORDS BY
Randy Lai
  • Million Gold, Eau de Parfum Intense is the fifth fragrance in Rabanneโ€™s โ€˜1 Millionโ€™ collection.
  • This new Gold Intense recipe spotlights sandalwood โ€” along with cedar and the iconic โ€˜1 Millionโ€™ head note of mandarin.
  • Available now through David Jones (prices starting at $148).

If you were a high schooler or fledgling uni kid circa the early 2010s, chances are, youโ€™ll be familiar with โ€˜1 Millionโ€™ โ€” the famed Eau de Toilette from Spanish fashion and fragrance giant Paco Rabanne.

Well-known for its warm spicy accords of mandarin, cinnamon, and patchouli, the original 1 Million expression is one of those rare โ€˜modernโ€™ fragrances (i.e. first released in 2008) that has gone on to certifiable icon status in the 21st century. The perfumerโ€™s answer โ€” if youโ€™ll permit a few analogies โ€” to Audiโ€™s R8 performance car or the Old Fashioned cocktail.

Rabanne Million Gold
Rabanneโ€™s โ€œaudaciousโ€ new expression of the 1 Million scent is available to purchase in 3 formats of progressively better value: 50ml ($148); 100ml ($192); and 200ml ($250).

RELATED: The 34 Best Perfumes & Colognes For Men In 2024

Now, over a decade later, the Maison is journeying back to the future with a fresh exploration of one of its resounding hits (not for nothing: probably also its best-known menโ€™s fragrance of all time).

Entitled โ€˜Million Gold Intenseโ€™, this Eau-de-Parfum-grade newcomer in the 1 Million family is accompanied by lavish new packaging and the touchdown of Rabanneโ€™s latest ambassador โ€” Ghanaian-American musician Moses Sumney. (We can already see the track Vintage, from his new record Sophcore, becoming a monumental summer banger.)

At a glance, the Million Gold packaging will be familiar to even the most noncommittal scent lover: continuing in the ingot-shaped mould of such expressions as โ€˜Elixirโ€™ and โ€˜Golden Oudโ€™. The most significant flourish is the single link that now adorns the bottleโ€™s front edge: inspired, according to Creative Director Julien Dossena, by Rabanneโ€™s lavish XL link necklace.

As for what scent hounds can expect, Million Gold builds on crowd-pleasing themes of citrus and spice (both present in the original 1 Million formula) with the addition of sandalwood โ€” a niche ingredient in the world of high-end fragrance that reportedly adds vibrancy and a certain โ€œultra-addictiveโ€ effect. Right on.

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Randy Lai
WORDS by
Following 6 years in the trenches covering consumer luxury across East Asia, Randy joins Boss Hunting as the team's Commercial Editor. His work has been featured in A Collected Man, M.J. Bale, Soho Home, and the BurdaLuxury portfolio of lifestyle media titles. An ardent watch enthusiast, boozehound and sometimes-menswear dork, drop Randy a line at [email protected].

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