Nike is proving there’s no rest for the wicked in the football world, going HAM with drops leading up to the FIFA World Cup in July.
After launching the Mercurial Superfly last month – a boot the brand has billed as the fastest ever produced – the Swoosh is back at it, this time teaming up with former Louis Vuitton Artistic Director Kim Jones to give the Mercurial Superfly 360 an animal touch with full cheetah print livery throughout.
Inspired by the cheetah paw in design, Jones has thrown Nike’s latest model back to his own roots, having followed his hydrogeologist father to Kenya and Botswana as a kid – “I grew up in Africa and have always admired the strength of animals. The cheetah is the fastest land animal, so it makes complete sense as an inspiration for me.”
The result is a bright orange colourway adorned with black cheetah print that runs along the 360’s upper, with the Flyknit ankle construction remaining untouched. The boots are also finished with a contrasting white Swoosh and Kim Jones branding along the heel and sole unit, with the British designer’s logo beset by the eye-catching Mercurial ‘M’ on both the boots and custom box.
As a fitting debut for the Mercurial Superfly 360 x Kim Jones, Cristiano Ronaldo is set to lace up a pair for Real Madrid‘s second leg Round of 16 clash with PSG at the Parc des Princes on March 6, with the boots dropping via Nike’s Bootroom online store at halftime.