Longines Plants Its Latest Flagship Boutique In The Heart Of Sydney
— 4 July 2024

Longines Plants Its Latest Flagship Boutique In The Heart Of Sydney

— 4 July 2024
Nick Kenyon
Nick Kenyon

This week, Longines joined the line-up of prestigious Swiss watchmakers in the heart of Sydney‘s retail precinct with the opening its flagship boutique in Westfield CBD (beneath the iconic Sydney Tower Eye).

It marks the fifth Longines-dedicated retail front in Australia, offering an elevated and elegant shopping experience for Sydneysiders and visitors alike. The brand new 138-square-metre space enjoys twin entrances from both Market Street and Pitt Street Mall; and is immediately recognisable thanks to its multi-dimensional blue and white facade.

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As you’d expect, Longines’ flagship boutique in Sydney is brimming with the brand’s latest novelties. But it also contains several showcases that detail the history of the Saint-Imier watchmaker and its ongoing commitment to equestrian sports. Inviting, relaxed, and luxuriously presented, this is one location that’s well deserving of its flagship status.

“It is with great excitement that we continue to develop our retail presence in Australia,” said Longines CEO Matthias Breschan in a statement. “Our new Sydney flagship boutique illustrates our pursuit of progressiveness and transformation, all the while retaining an enduringly elegant and timeless essence.”

“We are proud to offer our Australian customers as well as our international customers passing through Sydney, the opportunity to discover the unique world of Longines, the brand’s rich heritage and its vast range of timepieces, in a tailor-made space staffed by qualified advisers. We place great importance on creating a unique environment to ensure that each visit is a special and unforgettable experience.”

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Offering watches, the brand’s eyewear range, as well as straps and bracelets, the Longines flagship boutique is a must-visit the next time you’re in Sydney’s CBD.

Address: Shop 2025, Westfield Sydney Shop front on Market Street Cnr Pitt St Mall &, Market St
Contact: (02) 8043 4005
Opening Hours: Monday — Wednesday (9:30 AM — 7 PM); Thursday (9:30 AM — 9 PM); Friday — Saturday (9:30 AM — 7 PM); Sunday (10 AM — 7 PM)

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Nick Kenyon
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au


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