Cartier was founded in 1847 in Paris by jeweller Louis-Francois Cartier, held to the highest standards of perfection with a reputation for consistency and elegance. The maison turned its attention towards watchmaking in 1903 and has been a strong presence in the industry ever since, renowned for numerous collections including Pasha de Cartier, Tank, Tortue, Santos de Cartier, Cartier Prive, and Drive de Cartier.