Michael Jordan’s Nike Contract Sparked The Richest Athlete Endorsement Deal In History

Thirty-six years ago today, Chicago Bulls rookie – Michael Jordan – inadvertently changed the sneaker game (in more ways than…

Nike x Teague Have Created The Athlete’s Plane

Nike and creative firm Teague have collaborated for The Athlete’s Plane, which – as indicated by its very name –…

Nike’s Challenge Court Collection Is A Throwback To 90s Sports Culture

Earlier this year, Nike released their Challenge Court Collection ahead of the 2020 U.S. Open at Flushing Meadows – a…

8 Rare & Expensive Nike Sneakers Hit Sotheby’s Cult Canvas Auction

Sotheby’s is hosting the Cult Canvas auction featuring a total of eight (8) ultra-rare and expensive one-off Nike sneakers –…

Nike Flight Football Provides 30% Truer Flight

It’s just a universal fact that every single bloke in the world is mates with an utterly tragic operator who…

Nike Classic 86 Logo Baseball Cap Makes A Return

The mark of a sound wardrobe isn’t the presence of extravagant items. It’s the presence of the right basics. As…

The World Almost Received A Michael Jordan Converse Collaboration

The Last Dance has been bringing all sorts of fascinating behind-the-scene anecdotes to light. Last week, the story that caught…

Nike Air Fly Trainers Banned From The Tokyo 2020 Olympics

A story reminiscent of when the Air Jordan I’s were banned from the NBA.

What It Actually Took To Break The Sub-2-Hour Marathon Record

On October 13th 2019, Eliud Kipchoge broke the 2-hour marathon in 1 hour 59 minutes and 40 seconds.

Michael Jordan Reigns Supreme In The NBA’s Richest Sneaker Deals

Despite not playing for almost two decades, MJ’s Nike deal netted him US$130 million this year alone.

Cop Or Drop? Nike Release A Slingback Version Of The Air Force 1

The Air Force 1 VTF screams business in the front but party in the back.

Nike Launch The Joyride Flyknit For People Who Hate Running

The Nike Joyride Run Flyknit is here to make running more fun.