Swiss’ New ‘Throne’ Business Class Seat Will Make You King Of The Skies
— 13 March 2023

Swiss’ New ‘Throne’ Business Class Seat Will Make You King Of The Skies

— 13 March 2023
Chris Singh
WORDS BY
Chris Singh

Earlier this month the new First and Business Class seats for Lufthansa were revealed, highlighting how the German carrier will be utilising the new Allegris hardware when the hard products take flight in 2025. Sister airline Swiss is unsurprisingly using the same seats but dressed much differently and, arguably, with a more sophisticated sense of style along with a similar configuration that, in Business, includes a very attractive “throne” seat that’s clearly better than the rest.

Although Swiss’ parent carrier differs slightly when it comes to its Allegris Business Class product, First Class looks more or less the same as it does on Lufthansa. There’ll be three suites in the cabin, with the middle affording substantially more space with 177 cm width, compared to the 77 cm width of its flanking suits. Several travellers should be able to squeeze into the middle Swiss First Class suite, making it the pinnacle offering onboard the carrier’s fleet of Airbus A350 jets, refurbished Airbuds A330s and – eventually, at least – Beoing 777s.

All First Class suites will come with wireless charging, a personal wardrobe, ample stowage space, Bluetooth audio streaming, heating and cooling options, 27-inch screens with tablet control and two-metre lie-flat beds.

A First Class seat onboard the prospective new cabins for Swiss International Air Lines (photo supplied by SWISS)

The most significant difference in the prospective Swiss First Class is aesthetic. Where Lufthansa is all blue and beige, Swiss opted for the arguably more stylish, muted tones of claret red and anthracite contrasted with light woods. This aesthetic spills over to Business Class, which should excite premium flyers and status-holders given the cabin will have several types of the Allegris seat.

There are six variations on the core Swiss Business Class suite, with the first four in each cabin designed as larger suites with a sliding door. The middle two can be turned into a double suite for passengers travelling together. But what we’re really keen on is the second row, which has a ‘throne’ seat in the middle featuring a seat sandwiched between two stations of table space for work and entertainment, with a built-in 13-inch HD screen.

Note that Lufthansa’s Business Class will also have a throne-style seat and the same variations, yet there’s something about the confident look of Swiss that makes it all seem much more appealing.

All Swiss Business Class seats feature heating and cooling, a wireless charging station and direct aisle access. Only a select few will have those coveted sliding doors, but it’s great to see Swiss leaning so heavily into the trend of making these premium cabins even more diverse to appeal to different travellers and their individual styles.

Of course, this also means that not all seats should be priced the same. We don’t know any further details until the new Swiss First and Business Class products launch in 2025, but for now, it’s looking like the carrier has its parent airline beaten in terms of elegance and ambience.

The new Swiss First and Business Class seats arrive in 2025 and will be installed alongside new Premium Economy and Economy products, representing the most significant refresh for the airline since it was founded in 2022.

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Chris Singh
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Chris is a freelance Travel, Food, and Technology writer. He has had work published by The AU Review, Junkee Media and Australian Traveller Media and holds tertiary qualifications in Psychology and Sociology.

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