— Updated on 29 January 2023

WATCH: Roger Federer & Robert De Niro Team Up For A ‘Fuck You’ Swiss Tourism Ad

— Updated on 29 January 2023
Garry Lu
Garry Lu

As the newly-appointed ambassador for Switzerland Tourism, 20-time Grand Slam champion – Roger Federer – has enlisted the help of iconic New Yorker – Robert De Niro – to create what is intended to be a viral ad. In the promotional video initially posted by the tennis superstar himself, Feds can be seen answering a call from De Niro against the picturesque backdrop of a sun soaked Zermatt villa with a brief cameo from the Matterhorn, before the unlikely duo have a tongue-in-cheek exchange about how Switzerland is “too perfect.”

“Roger, I’m a certain type of actor. I need conflict… Jeopardy,” says The Irishman actor.

“OK, how about the two of us on this special mission?” responds Federer.

“We ski down the slope, we even go sky diving, and we land on these fields where the cows are grazing.” 

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At the risk of spoiling what you’re about to witness firsthand anyways, the video ends with De Niro backing out of the proposal and suggesting a certain actor renowned for being rather milquetoast as his replacement.

“I am a huge fan of [De Niro’s], so I couldn’t believe he said yes to the campaign,” Federer tells Condé Nast Traveller

“I think a lot of people underestimate the mountains as a good place to go [in the summer]. I live in the mountains, so I love the summer as much as I love the winters, because we have something like 65,000 kilometres of hiking trails in Switzerland and it’s also amazing for biking.”

Watch Roger Federer & Robert De Niro convince you to pack a few bags for Switzerland once international borders re-open in the video above – and read the former’s exclusive interview regarding the campaign in question here.

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Garry Lu
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]