United Airlines’ Invite-Only Restaurant Hidden In Newark Airport
— Updated on 16 June 2021

United Airlines’ Invite-Only Restaurant Hidden In Newark Airport

— Updated on 16 June 2021
Garry Lu
WORDS BY
Garry Lu

Groucho Marx once said, “I refuse to join any club that would have me as a member.” Now comes an invite-only club restaurant that you’ll want to be a part of.

United Airlines has launched a secret, invite-only restaurant, hidden away in Newark airport. The restaurant in question is aptly known as Classified, buried within the more easily accessible brasserie, Saison. Select passengers are contacted a few days leading up to their flights based on a mysterious algorithm. The protocol for the chosen few is to then say that they have a reservation. Saison doesn’t take reservations, but Classified does.

Classified seats 36, and has a full-range menu. Anything from gazpacho, to dry-aged porterhouses, and seafood platters. All at market price. This comes as steady competition to the complimentary buffets so many premium flyers have become accustomed to. The real question is if people will be willing to pay for this, rather than eat and drink for free.

Classified is a small portion of Terminal C’s $120 million revamp (USD). This campaign for an improved travel experience will supposedly see as many as 55 stores and dining establishments launching by the end of 2017. United’s Terminal C is running in partnership with OTG. A design company that specialises in the creation and operation of restaurants such as Classified.

The restaurant has already been well received by those who have been. And this will certainly improve United’s public image, given the terrible run they’ve had in the past year. Whether this is incentive enough to fly with United, however, is entirely up to you.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]