- The team at Prodrive have revealed their latest racing simulator, conceived by former F1 team principal David Richards and designed by automotive icon Ian Callum.
- The upgraded 2025 edition features an upgraded Bang & Olufsen sound system, but also bespoke detailing from Connolly, Pendennis, and Vaughtons.
- The 2025 edition of the Prodrive racing simulator is currently inviting expressions of interest, with an unconfirmed price in excess of £40,000 (AU$82,000).
The rising popularity of simulator racing has shown zero signs of slowing down. But just as not all track cars are made equal, neither are their virtual equivalents.
Prodrive has now unveiled an updated version of its staggeringly beautiful racing simulator (check out the old one here); complete with a sound system from the audio wizards over at Bang & Olufsen and leather interiors from the storied Connolly workshop.
Almost everything worth lusting over is defined by its details. So while the 2025 Prodrive racing simulator might resemble its predecessor from across the room, upon closer inspection, you’ll find exactly where the team have stepped things up.
In fact, the only components it’s really retained are the Pendennis steam-formed beech hoop frame from legendary British car designer Ian Callum (the brains behind the famed ’01 Aston Martin, Jaguar F-Type) and that gorgeous carbon-fibre monocoque cockpit. Pretty much everything else has been updated.
With 140 years of history behind them, the team at Connolly have provided the bespoke leather interior with customisable colours, stitching, and even family crests available at request. Additionally, Vaughtons – the makers of Aston Martin’s winged badges – are responsible for the uniquely engraved plaques found on every unit.
From a technical standpoint, Bang & Olufsen has been chosen to provide the Beoplay HX or H100 headphones for the audio, with the further option of a Beosound A9 speaker wrapped in personalised fabric. The display has also been kicked up a notch with the 49‑inch curved 5K screen, while the intricately designed LM Pro steering wheel and adjustable pedals are courtesy of Precision Sim Engineering.
Availabilities are handled directly by Bang & Olufsen Mayfair, Harrods, Auto Vivendi London, or via Prodrive’s concierge service. Pricing, on the other hand, remains unconfirmed. Though considering the previous generation is understood to have cost approximately £40,000 (AU$82,000), we’d anticipate it to cost more.
