Almost a decade after hitting shelves, Grand Theft Auto V is still going strong in terms of playability and as a cash-printing machine. Though it’d be a bald-faced lie to say fans are completely satisficed with how things are. The question on the gaming community’s lips since 2013, after all, involves Rockstar Games’ next entry to the prestige franchise: when is the GTA 6 release date? If the recent headlines are anything to go by, we can expect the instalment to arrive sometime in 2025.
Rumours surrounding Grand Theft Auto VI have long been in circulation, but a well-timed confirmation from trusted industry journalist – Jason Schreier of Bloomberg – has caused gamers the world over to sit up in their ergonomic seats, and lean forwards in anticipation. Taking to Twitter, Schreier backed the intel publicised by a prolific leaker famed for being on the money when it comes to Call of Duty and Battlefield, Tom Henderson.
The marketing budget of Rockstar Games’ parent company, Take-Two Interactive, is also a good indication that GTA 6 has a release date slated for sometime around 2025. As reported by VentureBeat, the latter’s 10-K SEC filing which outlines financial plans across the next five years shows the company is forecasting a considerable spike in advertising spend – US$89 million between April 2023 and the end of March 2024. For reference, that’s more than half the marketing budget for the next decade set aside for a single fiscal year.
In the past, marketing budgets have signaled other monster AAA releases. On a previous occasion, such a detail hailed the arrival of another highly-anticipated Rockstar video game sequel, Red Dead Redemption 2. Unlike Red Dead, however, according to Henderson, GTA 6 will only be available to next-gen consoles – PlayStation 5, Xbox Series X | S – as well as PC. Which is partially why the leaker believes we’ll have to wait in addition to preserving “employee wellbeing”… Rockstar are waiting for both a wider market adoption to occur, and the current next-gen console shortage to end. Otherwise it could very well be a wasted silver bullet.
Furthermore, given how Grand Theft Auto V is still generating decent revenue – to the point where an expanded + enhanced edition is coming to PS5 and Xbox Series X (available from November 11th, 2021) – “prematurely” dropping Grand Theft Auto VI would effectively killing the golden goose before it’s done laying all its precious eggs. Like any other industry, you’re only allowed to play on if you bring in as much $$$ as you can.
Standby for the official announcement regarding the GTA 6 release date from Rockstar Games. And check out Tom Henderson’s video below for a supposedly rough idea of what’s to come from a futuristic setting as opposed to an 80s/90s-inspired setting, potentially returning to Miami, mass multiplayer overhaul, and details regarding the much-hyped female protagonist.