What was originally a throwaway punchline from a skit presented by James Corden’s The Late Late Show has since taken on a life of its own. Now, the beloved Idiot Sandwich meme in which Gordon Ramsay holds two slices of bread against Julie Chen’s face while yelling has reached its next evolution: the Idiot Sandwich series.
Produced by Fox joint venture Studio Ramsay Global and hosted by Ramsay himself via his official YouTube channel, which currently boasts over 20 million followers, the competition format will pit internet celebrities and social media influencers against each other as they vie for the chef’s hard-earned approval. The objective? Make the best sambo, of course.
“It was incredible to watch that one tongue-in-cheek moment turn into this huge, viral sensation. I’ve been thinking for a while about trying to find a smart way of turning the Idiot Sandwich meme into its own series,” said Gordon Ramsay.
“As an idea that exploded on the internet and across social media, there was no better way to bring this series to life, than having it air as a digital exclusive, have some fun and showcase the sandwich-making skills of some of the biggest influencers and content creators out there.”
At this stage, there’s no word on whether this will eventually be turned into a traditionally broadcasted/streamed show, but according to Deadline, the expansion plan currently entails book publishing, products, merchandising, and experiences.
This news comes to light as Ramsay gears up for the revival of Kitchen Nightmare, yet another Fox hit, a decade on since its original run concluded. Because when you’ve already achieved all the success you can achieve as an internationally-renowned chef, you can make having fun a full-time job.
Keep an eye out for the premiere of Gordon Ramsay’s Idiot Sandwich series on his YouTube channel sometime tomorrow.