Gordon Ramsay Searches For The Real ‘Idiot Sandwich’ In His New Comp Series
— Updated on 18 January 2024

Gordon Ramsay Searches For The Real ‘Idiot Sandwich’ In His New Comp Series

— Updated on 18 January 2024
Garry Lu
WORDS BY
Garry Lu

What was originally a throwaway punchline from a skit presented by James Corden’s The Late Late Show has since taken on a life of its own. Now, the beloved Idiot Sandwich meme in which Gordon Ramsay holds two slices of bread against Julie Chen’s face while yelling has reached its next evolution: the Idiot Sandwich series.

Produced by Fox joint venture Studio Ramsay Global and hosted by Ramsay himself via his official YouTube channel, which currently boasts over 20 million followers, the competition format will pit internet celebrities and social media influencers against each other as they vie for the chef’s hard-earned approval. The objective? Make the best sambo, of course.

RELATED: How To Make Scrambled Eggs (According To Gordon Ramsay)

Rhett & Link of Good Mythical Morning fame, video editing magician/content creator Zach King, as well as Lexi Hensler, are among the first to participate.

“It was incredible to watch that one tongue-in-cheek moment turn into this huge, viral sensation. I’ve been thinking for a while about trying to find a smart way of turning the Idiot Sandwich meme into its own series,” said Gordon Ramsay.  

“As an idea that exploded on the internet and across social media, there was no better way to bring this series to life, than having it air as a digital exclusive, have some fun and showcase the sandwich-making skills of some of the biggest influencers and content creators out there.”  

RELATED: That Time Anthony Bourdain Visited Gordon Ramsay In His Restaurant

At this stage, there’s no word on whether this will eventually be turned into a traditionally broadcasted/streamed show, but according to Deadline, the expansion plan currently entails book publishing, products, merchandising, and experiences.

This news comes to light as Ramsay gears up for the revival of Kitchen Nightmare, yet another Fox hit, a decade on since its original run concluded. Because when you’ve already achieved all the success you can achieve as an internationally-renowned chef, you can make having fun a full-time job.

Keep an eye out for the premiere of Gordon Ramsay’s Idiot Sandwich series on his YouTube channel sometime tomorrow.

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]