Forbes’ Top 10 Most Valuable Brands Of 2017 Have Been Revealed
— 26 July 2017

Forbes’ Top 10 Most Valuable Brands Of 2017 Have Been Revealed

— 26 July 2017
John McMahon
WORDS BY
John McMahon

Forbes has once again produced some staggering numbers for the world’s top brands for this year. Over 200 brands were analysed, with companies’ revenue and accumulated earnings for the last three years taken into account, among other factors.

The cumulative total for the top 100 brands was a whopping $1.95 Trillion USD, see here for the full list, all prices below are in USD.

10. Samsung Electronics

Value: $38.2 Billion

1-year value change: 6%

2016 rank: 11

CEO: Kwon Oh-hyun

9. McDonalds

Value: $40.3 Billion

1-year value change: 3%

2016 rank: 9

CEO: Steven Easterbrook

8. Toyota

Value: $41.1 Billion

1-year value change: -2%

2016 rank: 6

CEO: Akio Toyoda

7. Walt Disney

Value: $43.9 Billion

1-year value change: 11%

2016 rank: 8

CEO: Bob Iger

6. Amazon

Value: $54.1 Billion

1-year value change: 54%

2016 rank: 12

CEO: Jeff Bezos

5. Coca Cola

Value: $56.4 Billion

1-year value change: -4%

2016 rank: 4

CEO: James Quincey

4. Facebook

Value: $73.5 Billion

1-year value change: 40%

2016 rank: 5

CEO: Mark Zuckerberg

3. Microsoft

Value: $87 Billion

1-year value change: 16%

2016 rank: 3

CEO: Satya Nadella

2. Google

Value: $101.8 Billion

1-year value change: 23%

2016 rank: 2

CEO: Sundar Pichai

1. Apple

Value: $170 Billion

1-year value change: 10%

2016 rank: 1

CEO: Tim Cook

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John McMahon
WORDS by
John McMahon is a founding member of the Boss Hunting team who honed his craft by managing content across website and social. Now, he's the publication's General Manager and specialises in bringing brands to life on the platform.

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