According to Business Insider, that equates to more than US$1 per subscriber, of which there 151.6 million worldwide as of the first quarter of 2019.
To add to the headache, Netflix is also coughing up a sizeable US$200 million on a new action flick titled Red Notice, starring Dwayne ‘The Rock’ Johnson, Ryan Reynolds and Gal Gadot. Champion of the big action blockbusters, director Michael Bay, has also been given another US$150 million for his explosive film 6 Underground, which tells the story of six billionaires who form a vigilante squad by faking their deaths to take down notorious criminals.
In total, the collective budget of the three films is over half a billion USD and will equate to US$3.50 per subscriber. It’s clear these big-money moves from Netflix are a conscious effort from the company to put users’ money back into the platform and hold onto its existing subscribers following its first loss of customers in eight years, as reported domestically in the United States for Q1 of 2019.