Every year, the ladies and gents of Wall Street take a break from working ridiculous hours and making ridiculous amounts of money to participate in ‘Midnight Madness’, an insanely difficult all night scavenger hunt throughout the streets of New York, which this year was won by Pine River Capital Management who clearly must have some very bright staff.
The participants in the scavenger hunt receive a number of puzzles throughout the night with the answer to each being pickup point of their next clue. The guys at Bloomberg were able to get their hands on one of these clues, and it’s fair to say we’ll be very surprised if any of you get remotely close to the answer without looking at the clues toward the bottom of this article.
Got any idea at all? Here’s a few clues.
Still struggling as bad as we did? One more
GENUINE ARTICLE, of course! Ummmm, so what does it mean?
The Coke offices, how bloody obvious was that! Feeling sorry for yourself? The good news is that Midnight Madness raised over $3m for charity, so at least all that brain power was put to good use.
Oh, and what’s the deal with the snakes you ask? Here’s a photo of the entrance to the Coca-Cola offices.