White Claw Drops Limited Edition Cans Of Summer-Ready Pineapple Seltzer
— 16 September 2022

White Claw Drops Limited Edition Cans Of Summer-Ready Pineapple Seltzer

— 16 September 2022
Garry Lu
WORDS BY
Garry Lu

La Nina 3.0 be damned. This summer, we’re cranking the weekend dial from 0 to Full Send with some ice-cold cans of White Claw Pineapple.

Made with sparkling water, a naughty hint of triple-distilled spirits, natural pineapple, as well as just 95 calories, punters can expect a refreshing sweetness with an exceptionally clean finish.

In other words, we’re looking at the perfect drink to get #whitegurl turnt while staying slim on the terps.

RELATED: A Definitive List Of 39 Hard Seltzer Brands Available In Australia

“We wanted to continue White Claw’s momentum over summer with a limited edition drop of Pineapple,” explained Ed Jamison, White Claw Brand Director.

“Tropical flavours are trending at the moment and 56% of RTD drinkers say that new flavour releases are the most important factor in keeping them interested.”

RELATED: How Two Blokes Built A Booze Business In Just Six Months

“We’ve heard what the people want. That’s why we’re releasing the ultimate summer flavour in White Claw Pineapple — made for long weekends, hot afternoons, sunset sessions, and good times with mates.”

White Claw Pineapple officially hits shelves later this month on September 26th, joining the existing line-up of Australia’s #1 hard seltzer, which currently features Mango, Watermelon, Natural Lime, and Ruby Grapefruit. And who knows? Perhaps with enough demand, it’ll become a permanent fixture.

The RRP? As per usual, it’ll only cost you $24 for a four-pack.

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

TAGS

Share the article