Keonigsegg Is Coming To Australia
— 17 May 2018

Keonigsegg Is Coming To Australia

— 17 May 2018
John McMahon
WORDS BY
John McMahon

Reigning hypercar king Koenigsegg Automotive AB is on its way to the Southern Hemisphere as early as next month (I know!) in what is a significant nudge for the Australian luxury car industry.

The high-performance Swedish manufacturer will arrive by way of Prodigy Automotive, in conjunction with Lorbek Luxury Cars, for a fully authorised and factory supported dealership in Melbourne.

Interestingly, it seems as if Kiwis will be getting it too. Keonigsegg has agreed that the arrival of the brand in both Australia and New Zealand is well overdue and makes perfect sense due to “their highly innovative and technologically advanced economies”  – that’s sales talk for a “cashed up population” keen to take their chances with the nation’s strict speeding laws.

Keonigsegg made an explosive impact on the supercar scene back in the 90’s, followed closely by the triumphant toppling of McLaren’s F1 for both the world’s most powerful engine and fastest production vehicle in the early 2000’s.

More recently, in 2017 Koenigsegg broke five production car records in a single day, the most staggering was easily the fastest single-speed direction for any car, which clocked in at a mind-bending 457.94 km/h. 

The brand claim that initial interest has been strong, with deposits already being taken for the as-yet unnamed Agera RS replacement, set to be revealed at the 2019 Geneva Motor Show.

The formal launch of Koenigsegg down-under will be in June at the Port Melbourne location.

Stay tuned for updates.

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John McMahon
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John McMahon is a founding member of the Boss Hunting team who honed his craft by managing content across website and social. Now, he's the publication's General Manager and specialises in bringing brands to life on the platform.

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