Notorious BIG Crown Sells For 100,000 Times What It Cost
— Updated on 15 June 2021

Notorious BIG Crown Sells For 100,000 Times What It Cost

— Updated on 15 June 2021
Garry Lu
WORDS BY
Garry Lu

Sotheby’s recently held its very first hip-hop auction to tremendous success. The headlining item was – without a doubt – the famed Notorious BIG crown; the very crown which was worn by the big fella himself (real name: Christopher Wallace) in the now-iconic series of portraits. The newsworthy detail, however, was what it fetched versus its initial value.

The plastic prop was originally purchased at Gordon’s novelty store for US$6. The final sale price? US$594,750. Representing quite a significant return. What’s even more amusing is the story behind why the iconic portrait, and by extension this jaw-dropping sale, almost didn’t happen.

According to the Brooklyn-based photographer behind the snap – Barron Claiborne – the key objection came from Sean Combs AKA P. Diddy. Combs owned the label Wallace was signed with at the time – Bad Boy Records – and believed the Notorious BIG crown would present an image problem.

“He said it would make Biggie look like Burger King,” Claiborne told the New York Post.

“But Biggie didn’t listen. He wore it anyway. And nobody’s ever told me that they look at the photo and think the crown is plastic… His power cancels out the fact that it is a novelty crown – without Biggie, the crown would not be worth [six figures].”

The photoshoot occurred three days before the Notorious BIG’s death.

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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