A collaboration between Jenson Button and Hackett London seems so obvious, we are surprised that it didn’t happen sooner. The move to have the former Formula 1 world champion front their 2021 Autumn-Winter Collection is one that is certainly on-brand for the prestigious British menswear brand.
Button is known for his 2009 world championship win as well as his subsequent efforts in the Super GT Series, where he won alongside Naoki Yamamoto in a Honda car. During the F1 years, Button represented McLaren, Brawn, Honda, and Renault among other teams, but is commonly held for his charm, humour and style found off the racetrack. With that, Button is sure to inspire the wardrobes of fine gentlemen, as he dons the brand’s new collection, under the banner ‘Embrace the Curves of Life’.
This particular range will feature some of the best-sellers of the brand as well as exciting new renditions. Perhaps most notably, the collection is set to include Hackett’s Tech Velospeed Jacket that has won several accolades for being durable, pure utility, and extremely luxurious.
Hackett London is run by the AWWG global fashion group, which also owns Pepe Jeans London and Façonnable, with 238 owned stores and a presence in 54 countries. Marcella Wartenbergh, CEO of AWWG, says “We’re pleased to announce this new collaboration. Not only is Jenson a fantastic sportsman, but he has become an inspiring advisor with an impeccable style.”
“Mr. Button illustrates the spirit of the Hackett London man.”
This Jenson Button and Hackett London collaboration was shot at ‘Brands Hatch’, which is the race circuit where Jenson Button raced during his professional career. The campaign is intended to forge even more new bonds between the fashion and motor-racing circuits. To date, Hackett has a long-standing partnership with Aston Martin alongside their recent work with Button and not long ago released their ‘Aston Martin Racing by Hackett’ collection for Spring-Summer 2021.
The collection will be a mix of casual wear and some heritage pieces by the brand that will receive a modern uplift. You can hit the link below.