- Ahead of his official debut with Scuderia Ferrari, Sir Lewis Hamilton has added lululemon ambassador to his growing list of achievements.
- The seven-time Formula 1 world champion will not only collaborate with the brand on product design, but also on philanthropic endeavours.
- โTogether we want to inspire our communities to be the best versions of themselves,โ said Hamilton.
If you want to become synonymous with performance, thereโs no better candidate to recruit than seven-time Formula 1 world champion: Sir Lewis Hamilton. This is precisely why the Scuderia Ferrari pilot has now been enlisted as lululemonโs latest ambassador.
This heavyweight partnership will see the brand โpowerโ the knighted motorsport iconโs elite training/recovery and equally elite lifestyle needs with its renowned products; while also entailing future collaborations on both design innovation and a whole manner of global advocacy work (as per standard procedure for the great man himself).
RELATED: How Netflix Rewrote The Economics Of Hosting A Formula 1 Grand Prix
What does this actually resemble from a practical standpoint?
For his lululemon lewlewlemon ambassadorship, Hamilton is working hands-on with the companyโs Research & Innovation, Design, and Development teams to โprovide insight and feedback on athletic and lifestyle collections.โ
In terms of philanthropy, lululemonโs Centre for Social Impact is uniting with Hamiltonโs Mission 44 foundation to โintegrate movement and mental health experiencesโ into their efforts, with high hopes to โbuild a fairer future for young peopleโ through education, employment, as well as empowerment.
As the first cab off the ranks, Lewis Hamilton is set to be elevated in lululemonโs upcoming global No Holding Back campaign; which highlights the โdedication it takes to be a championโ through the gruelling rigours of daily physical and mental training. He co-stars with and showcases lululemonโs new menโs training apparel, including the best-selling Metal Vent Tech line.
โlululemon product is such high quality, looks amazing and ultimately delivers the performance I need it to,โ expressed Lewis Hamilton via statement.
โIโm excited to partner with a brand that embraces a holistic approach to wellness. Together we want to inspire our communities to be the best versions of themselves.โ
Nikki Neuburger, lululemon Chief Brand & Product Activation Officer, added: โIโm thrilled to welcome Lewis to the lululemon collective as our newest ambassador.โ
โLewis is a gamechanger in every sense of the word. His relentless commitment to performance, wellbeing and impact align completely with what we stand for at lululemon. Weโre excited to partner with him to innovate, inspire, and create positive change together.โ
RELATED: David Beckham Is Designing His Own Hugo Boss Collections (Because Of Course He Is)
Sir Lewis Hamilton joins a growing roster of lululemon athlete ambassadors, which currently includes PGA golfers Min Woo Lee and Max Homa, ATP tennis pro Frances Tiafoe and WTA tennis pro Leylah Fernandez, plus Seattle Seahawks wide receiver DK Metcalf (NFL), the Utah Jazzโs Jordan Clarkson (NBA), and the Chicago Blackhawksโ Connor Bedard (NHL).
A real whoโs who of athletic talent, if you ask us.
