Car enthusiast or not, there’s something undeniably curious about the smell of petrol. On paper, it shouldn’t appeal to our olfactory senses in the slightest. In practice, there’s just something so damn alluring about it. Now, there’s a different kind of Ford Fragrance catering to that exact desire, rich with gasoline scented goodness.
The premium fragrance – hilariously dubbed Mach-Eau – comes after a Ford-commissioned survey revealed one in five drivers would miss the smell of petrol above all else, if they were to make the switch from traditional to electric vehicles. An additional 70% admitted they’d also miss the smell of petrol “to some degree.”
“[It’s] designed to help usher these drivers into the future of driving through their sense of smell,” explains Ford.
“Rather than just smelling like petrol, though, Mach-Eau is designed to please the nose of any wearer – a high-end fragrance that fuses smoky accords, aspects of rubber, and even an ‘animal’ element to give a nod to the Mustang heritage.”
Formulated by Olfiction, Mach-Eau features almond notes owed to the presence of benzaldehyde, which is commonly associated with car interiors; and rubber notes from para-cresol, which is obviously associated with tyres. Blended with other ingredients like blue ginger, lavender, geranium, as well as sandalwood, you can also expect smoky, metallic, and further rubbery accents. The aforementioned animal element apparently gives the “impression of horses.”
“Judging by our survey findings, the sensory appeal of petrol cars is still something drivers are reluctant to give up,” says Jay Ward, Director of Ford (Europe Product Communications).
“The Mach Eau fragrance is designed to give them a hint of that fuel-fragrance they still crave. It should linger long enough for the GT’s performance to make any other doubts vaporise too.”
There is, however, a major catch. At this stage, the Ford Mach-Eau fragrance isn’t available to purchase. Though it’s to our estimation that like previous marketing stunts, if there’s a loud enough demand for it online, we’ll eventually see it hit shelves.
Who’s up for holding Ford Mustang Mach-E GT sales ransom?