Aussie Icons Collide With These New Victoria Bitter Thongs
โ€” Updated on 16 June 2021

Aussie Icons Collide With These New Victoria Bitter Thongs

โ€” Updated on 16 June 2021
Garry Lu
WORDS BY
Garry Lu

Two Aussie icons have joined forces to bring something that can only be described as aggressively fair dinkum โ€“ Victoria Bitter Thongs. 

Reportedly the countryโ€™s only certified 100% โ€œAustralian Madeโ€ thong currently on the market, this little piece of pub chic Australiana drops just in time for the long weekend. And as youโ€™ll soon find, theyโ€™re practically built for the sesh in more ways than one. 

The thongs will obviously appear in the classic green, red, and white colourway of the old Victor Bravo โ€“ theyโ€™ll even feature the beloved beer brandโ€™s slogan on the straps: โ€œA hard-earned thirst needs a big cold beerโ€. 

As an added bonus, these thongs are apparently built a little tougher than your average Kmart options. Cut from premium rubber, they claim to be โ€œstrong enough for a game of frisbee at the parkโ€ as well as being โ€œcomfortable enough for a session at the pub.โ€ 

The thongs also come with a VB branded carry bag as well as a 12-month no breakage guarantee. In other words, you wonโ€™t need to worry about a blow-out during your backyard cricket shenanigans this long weekend.

โ€œWorking with VB, a brand synonymous with hard-working Australians, was easy,โ€ says Scott Jungwirth, Director of Thongs Australia.

โ€œAs well as being iconic, our main inspiration was creating thongs that were tough. We were sick of our
old ones breaking all the time.โ€

โ€œVB thongs are the perfect accessory for the Australian summer,โ€ says Hugh Jellie, Associate Director of Victoria Bitter. 

โ€œThongs are proudly manufactured in Australia, supporting hard-working Aussies, [making] them the perfect partner for us.โ€ 

The VB Thongs are now available exclusively at the VB merchandise store found at victoriabitter.com.au for $45.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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