Nike’s worldwide retail domination is striking again – this time with colossal proportions. This weekend the Dubai Mall welcomed an expansive new store with a size of nearly 3,300 square metres, kicking off the festivities by celebrating the Air Max Plus.
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Just like the store doesn’t skimp on size, it also doesn’t skimp on special features. The new establishment includes unique experiential activations such as a salon, modular themed areas that will change to display featured products, and spaces for exclusive events and workshops. There are also a variety of stations scattered throughout the store where patrons can customise their own jerseys, sneakers, tees and more.
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Nike Dubai is one of the sportswear giants’ largest retail presences in the world and by far the largest store in the Middle East. See more the Nike Dubai website.
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