Claiming to have produced its “fastest running shoe yet” might be a mammoth-sized call for any other brand, but after 17 rounds of raw material testing, 9 rounds of biomechanical testing, 15 rounds of shoe testing, and over 11,000 miles of wear-testing accomplished by some 130 elite athletes, all over the course of three years… Under Armour have more than earned the right to crown the UA Flow Velociti Wind as such.
“Under Armour is inspired by our elite run athletes and is constantly pursuing the most innovative solutions to help them get better,” the sportswear company explains in the official UA Flow Velociti Wind press release.
“The team focused on a simple idea: how can we create a shoe that’s built for speed and breaking barriers? Could they remove the heaviest part of the shoe – the outsole – without sacrificing durability or traction?”
Leveraging the power of UA’s Flow cushioning system – a responsive, grippy, and supportive singular-foam compound that eliminates the need for a rubber sole without “sacrificing durability or traction” – and the UA Warp upper with supporting tapes that function like seatbelts – ensuring the structures flex when pressure is applied and remain in place without pressure – the Flow Velociti Wind weighs just 214 grams in a men’s size 9 (US) and 227 grams in a women’s size 7 (US).
“UA Flow is another huge leap forward for Under Armour – and it opens up the possibilities for future models and seasons,” says Josh Rattet, Under Armour Vice President of Global Footwear.
“We have been deliberate and focused on our quest to build an authentic and credible run brand over the past few years, and the UA Flow Velociti Wind is truly a testament to our team’s commitment to creating solutions to make all runners better.”
The Under Armour Flow Velociti Wind running shoes will debut in the following colourways from March 3rd for US$160 over in the States:
- neon green/black
Local availability and pricing has not been confirmed at this point.