Luxury online marketplace CHRONEXT is – yet again – counting down the days until Christmas in a rather unique fashion. In lieu of the usual bonbons, trinkets, and even beers, the Swiss-based marketplace for watches has announced an advent calendar that is the stuff of watch collecting dreams. That’s right, this luxury watch advent calendar might be the most expensive in the world, with a price tag of €2.3 million (AU$3,647,000).
This horological treasure chest stands nearly two metres tall, made from solid high-quality wood that has been finished with a coat of luxurious black piano lacquer. The room-dominating cabinet features 24 illuminated doors built into it, which will allow its owner to slowly reveal a fresh treasure in the days leading up to Christmas.
CHRONEXT debuted their first advent calendar last year, which also offered a similarly impressive wooden cabinet, but filled with different watches. This year, the watches on offer are at an entirely different level from 2020 and – to an extent – 2021, which will have collectors drooling… despite the price increasing by nearly double from €1.25 million (AU$1,975,000) since 2020.
Included in CHRONEXT’s Santa sack this year is a limited-edition Audemars Piguet Royal Oak Black Panther, a gem-set Rolex Daytona “Leopard” and a classic rose gold A. Lange & Söhne Zeitwerk Ref. 140.032. In addition to these pieces from Rolex, A. Lange & Söhne, and Audemars Piguet, the advent calendar is also promising to deliver a cheeky timepiece from Patek Philippe and many more.
Sure, the truly discerning collector might prefer to pick out their own timepieces for an advent calendar, but equally, if you’ve already got everything you could ever want, maybe the fun is in someone else selecting for you. Similarly, if you were looking to get started in the world of watches and had designs on building a collection of your own, this festive curation could be the perfect place to start.
So if you were wondering what you could get for the person who already has everything (and they happen to enjoy a quality timepiece), the CHRONEXT luxury watch advent calendar could be the perfect gift.