Luxury online marketplace CHRONEXT are counting down the days to Christmas in a rather unique fashion. In lieu of the usual bonbons, trinkets, and even beers, the Swiss-based operation is currently revealing a collection of eyebrow-raising timepieces packed inside a custom-built advent calendar – and worth a combined value of approximately AU$2 million (US$1.51 million).
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The horological treasure chest – a giant wooden cabinet finished with a piano black lacquer and standing approximately 2 metres tall – was first posted on CHRONEXT’s Instagram page. For those keen on following along, as per the usual modus operandi, they plan on opening a single illuminated door each day to reveal a different luxury watch (and a chocolate Santa), which will then be listed for sale on the CHRONEXT website.
Teasing discerning watch collectors on Christmas hardly seems fair. Fortunately, CHRONEXT are taking expressions of interest for the next-level advent calendar, which promises to deliver the likes of Rolex, Vacheron Constantin, and Arnold & Son. But with Christmas fast approaching, any prospective buyers out there will obviously want to get in touch as soon as possible.
Some of the biggest timepieces included within the CHRONEXT advent calendar have already been teased ahead of time, but few things will beat actually watching the visual rollout for those who can’t get their hands on one in time. So far, we’ve seen the following:
- Audemars Piguet Royal Oak Double Balance Wheel Openworked
- Patek Philippe Nautilus Ref. 3712 with a moon phase complication and the rare “Four Dot Dial”
- A. Lange & Söhne Richard Lange Jumping Seconds with a one-second constant-force escapement (limited to just 100 pieces in the world)
Interested in commissioning a luxury watch advent calendar for yourself? Hit the link below to find out more.