Pioneering video game company Atari’s latest venture will see the industry giant open eight video game hotels in the coming years.
Looking to cash-in on the eSports craze and the current cultural crossover of many of their games, these hotels will cater to gamers and nostalgia fiends who want to holiday while still being able to get a few hours gaming in each day.
A statement released by the makers of Pong and RollerCoaster Tycoon reveals Atari Hotels aim to “level up hotel entertainment with fully immersive experiences for every age and gaming ability, including the latest in VR and AR (virtual and augmented reality).” It also mentions how some of the hotels will “feature state-of-the-art venues and studios to accommodate eSports events.”
— atari (@atari) January 26, 2020
Atari is building the hotels in conjunction with the GSD Group, a leading innovation and design agency led by founder Shelly Murphy and partner Napoleon Smith III, who was the producer on the 2014 Teenage Mutant Ninja Turtles reboot and its 2016 sequel Teenage Mutant Ninja Turtles: Out of the Shadows.
“When creating this brand-new hotel concept, we knew that Atari would be the perfect way to give guests the ‘nostalgic and retro meets modern’ look and feel we were going for,” Smith said. He also mentions how the hotels will enable gamers to “eat, sleep and play” in a relaxed and familiar environment with likeminded people.
Atari is yet to offer a concrete launch date for the first hotel but revealed it will open in Phoenix, Arizona later this year. Hotels are set to follow in Austin, Texas; Chicago, Illinois; Denver, Colorado; Las Vegas, Nevada; San Francisco and San Jose, California; and Seattle, Washington.