— Updated on 10 July 2023

Pepsi Once Promised To Give Away A Fighter Jet (And There’s Now A Netflix Doco About It)

— Updated on 10 July 2023
Garry Lu
Garry Lu

1996. The height of the cola wars. In an attempt to compete with Coke, Pepsi had the bright idea to launch its biggest (and most ambitious) campaign yet with “Pepsi Stuff.”

Featuring a Super Bowl commercial claiming anyone who collected a near-impossible seven million Pepsi points could win themselves a goddamn AV-8 Harrier II jet – one of the most advanced military aircraft at the time – it made the impact the brand was looking for.

RELATED: Pepsi Once Owned An Entire Fleet Of Soviet Warships

The only problem? Pepsi’s marketing execs severely underestimated the willpower and cunning of a 21-year-old college student named John Leonard. And as you’ll discover in the four-part Netflix documentary series Pepsi, Where’s My Jet?, taking a corporation at its word isn’t always the simplest of tasks.

Without giving too much away, young Leonard realised there was a massive ROI at hand: $700,000 worth of points could theoretically buy a sizable piece of military hardware retailing for approximately $23 million. So Leonard enlisted a few investors, including his mountaineering buddy Todd Hoffman, in pursuit of the grand prize.

“People say, ‘Well didn’t you want a t-shirt?’ and I say, ‘Well when there’s a Harrier out there for seven million Pepsi points, why not aim your sights a little higher?’” John Leonard previously told CBS News.

RELATED: How To Unlock Netflix’s Hidden Content With These Secret Codes

Pepsi Where's My Jet - Netflix Docuseries Trailer

When the seven million points were finally secured, Pepsi had the audacity to deny John Leonard’s request for his hard-earned AV-8 Harrier II jet. An ugly legal battle ensued involving the disgraced attorney Michal Avenatti. Proper Hollywood stuff.

This upcoming docuseries has been directed by Andrew Renzi, who also co-produced alongside Andrew Corkin, Nick Boak, Theo James, Andrew Fried, Dane Lillegard, Sarina Roma, as well as Jordyn Wynn.

Pepsi, Where’s My Jet? arrives to Netflix later this month on November 17th – check out the trailer above.

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Garry Lu
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]


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