I’m not quite sure what timeline we’re living in right now, but it’s one where memes are becoming a hard currency corporations are willing to pay good money for. Last week, we covered Warner Music Group’s US$85 million acquisition of IMGM Media – a company that produces viral online content with accounts like @daquan in their portfolio. And this week, we’re here to let you know that Bud Light is searching for a Chief Meme Officer to help promote their new hard seltzer.
As per the official job description:
We at Bud Light have created the perfect hard seltzer. It’s five-times filtered, 100 calories, and comes in four delicious flavors. But we know a hard seltzer is only as good as its memes and, unfortunately, our memes are trash. We need someone who can change that for us; someone who can pull us out of the pits of cringe, someone who knows how to use the lasso thingy in Photoshop, someone like you. Please help us. Please.
P.P.S All applicants will be entered to win three months’ supply of Bud Light Seltzer 🙂
The responsibilities of this role are dead simple:
- Make at least 10 “fire” Bud Light Seltzer memes per week.
- Get paid in Bud Light Seltzer and also real money (US$5,000 per month for three months)
- Go into your next job interview with Chief Meme Officer on your resumé and LinkedIn.
This is admittedly a genius way to get some widespread global attention using nothing more than what is essentially a US$15,000 cash prize – peanuts in comparison to the company’s total marketing budget.
Those of you actually interested in becoming the Bud Light Chief Meme Officer can hit the link below for the visual assets and meme templates to whip up a couple of bangers to showcase your comedic prowess, before firing them off to Bud Light’s Marketing HQ via the application portal at the bottom of the page. The deadline to apply is September 18th of 2020.