Cristiano Ronaldo Wipes Over $5 Billion Off Coca-Cola Market Value
— Updated on 22 June 2021

Cristiano Ronaldo Wipes Over $5 Billion Off Coca-Cola Market Value

— Updated on 22 June 2021
Garry Lu
WORDS BY
Garry Lu

He may have cashed in all that sweet, sweet sponsorship money from Coca-Cola in previous years – as well as KFC, never forget – but Cristiano Ronaldo certainly wasn’t eager to share a Coke with anyone at the European Championship press conference.

Removing two bottles of the not-so-good stuff from his table didn’t exactly prove to be such an innocuous gesture, either. As multiple publications are reporting, the Portugal captain and famed health fanatic’s actions have coincided with a 1.6% dip in Coca-Cola’s market capitalisation, valued at approximately US$4 billion (AU$5.25 billion).

“Coca-Cola… ugh,” Ronaldo remarked while speaking to reporters ahead of Portugal’s opening match against Hungary. Later on, the man held up a bottle of water while exclaiming in favour: “Agua!” And just like that, billions evaporated into thin air; US$242 billion became US$238 billion.

RELATED: Inside Cristiano Ronaldo’s Daily Menu (Which Keeps His Rig Tight)

Cristiano Ronaldo Coca-Cola

“Players are offered water, alongside Coca-Cola and Coca-Cola Zero Sugar, on arrival at our press conferences,” says a Euro 2020 spokesperson in specific reference to the Cristiano Ronaldo water incident.

“Everyone is entitled to their drink preferences.”

Much to the Euro 2020 drink sponsors’ annoyance, this event appears to have sparked a trend. Shortly after, French superstar Paul Pogba removed a bottle of Heineken during his own press conference with reporters. Many speculate his motives were more religious than health related, given Pogba is a practising Muslim. Incidentally, Pogba received the Heineken Star of the Match award for playing an integral role in France’s latest victory.

Ronaldo’s impact was felt in a different sense on the actual field. Leading Portugal to a flawless 3-0 victory over Hungary – all three goals seen during the latter portion of the match – the former will now face Germany later this week at the Allianz Stadium to continue its title defence journey.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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