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Forbes Reveals The Highest-Earning Influencers Of 2023
— 28 September 2023

Forbes Reveals The Highest-Earning Influencers Of 2023

— 28 September 2023
Garry Lu
WORDS BY
Garry Lu

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By now, you will have probably heard that YouTube’s king of virality MrBeast has once again topped Forbes‘ rankings of the highest-earning influencers. All of whom they’ve very generously framed as “creators” because let’s be honest: that’s a certainly stretch for some of the names below.

This past year, the Ohio native (real name: Jimmy Donaldson) managed to pocket more than double his closest competition this past year at US$82 million (AU$128.5 million). Which, as we’ve pointed out on multiple occasions, essentially goes straight back into his content.

“I only want money so I can make better videos, so I can grow my channel… I don’t care about making money, I don’t care about time, I just want to make the best videos on the planet,” Donaldson once explained.

RELATED: The $150 Million MrBeast Lawsuit Explained

“Once you know how to make a video go viral, it’s just about how to get as many out as possible. You can practically make unlimited money.”

MrBeast is followed not-so-closely by the likes of Rhett & Link of Good Mythical Morning fame, playthrough veteran Preston Arsement and literal 11-year-old child Ryan Kaji at US$35 million (AU$55 million); and vlogger-cum-“professional boxer” Jake Paul at US$34 million (AU$53.3 million).

Markiplier (US$30 million/AU$47 million), FuckJerry’s Elliot Tebele (US$30 million/AU$47 million), and Jacksepticeye’s Sean McLoughlin (US$27 million/AU$42.3 million) round out the Top 5 spots.

Check out the staggering numbers below.

The Highest-Earning Influencers of 2023 (According To Forbes)

NOTE: All $$$ = USD

1. MrBeast (Jimmy Donaldson): $82 million

=2. PrestonPlayz (Preston Arsement): $35 million

=2. Ryan’s World (Ryan Kaji): $35 million

3. Jake Paul: $34 million

=4. Markiplier (Mark Edward Fischbach): $30 million

=4. FuckJerry (Elliot Tebele): $30 million

5. Jacksepticeye (Sean McLoughlin): $27 million

6. Matt Rife: $25 million

7. KSI (Olajide Olatunji): $24 million

8. Charli D’Amelio: $23 million

@charlidamelio

dc: me let’s see if you can do my milk dance better than me @Milk #bigoleglass #ad

♬ Big Ole Glass – GONNANEEDMILK

9. Logan Paul: $21 million

=10. Emma Chamberlain: $20 million

=10. Alex Cooper: $20 million

11. Brent Rivera: $17.5 million

12. Khaby Lame: $16.5 million

@khaby.lame

For today I’d better keep working #learnfromkhaby #comic #comedy 🎥@Emily’sTikTok.edu

♬ original sound – Khabane lame

13. Amouranth (Kaitlyn Siragusa): $15 million

=14. Huda Kattan: $13 million

=14. Zach King: $13 million

=14. Bailey Sarian: $13 million


Hit the link below to check out the complete list of Top 50 “creators” in 2023, according to Forbes.

Shop B.H. Magazine

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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