Forbes Reveals The Highest-Earning Influencers Of 2023
โ€” 28 September 2023

Forbes Reveals The Highest-Earning Influencers Of 2023

โ€” 28 September 2023
Garry Lu
WORDS BY
Garry Lu

By now, you will have probably heard that YouTubeโ€™s king of virality MrBeast has once again topped Forbesโ€˜ rankings of the highest-earning influencers. All of whom theyโ€™ve very generously framed as โ€œcreatorsโ€ because letโ€™s be honest: thatโ€™s a certainly stretch for some of the names below.

This past year, the Ohio native (real name: Jimmy Donaldson) managed to pocket more than double his closest competition this past year at US$82 million (AU$128.5 million). Which, as weโ€™ve pointed out on multiple occasions, essentially goes straight back into his content.

โ€œI only want money so I can make better videos, so I can grow my channelโ€ฆ I donโ€™t care about making money, I donโ€™t care about time, I just want to make the best videos on the planet,โ€ Donaldson once explained.

RELATED: The $150 Million MrBeast Lawsuit Explained

โ€œOnce you know how to make a video go viral, itโ€™s just about how to get as many out as possible. You can practically make unlimited money.โ€

MrBeast is followed not-so-closely by the likes of Rhett & Link of Good Mythical Morning fame, playthrough veteran Preston Arsement and literal 11-year-old child Ryan Kaji at US$35 million (AU$55 million); and vlogger-cum-โ€œprofessional boxerโ€ Jake Paul at US$34 million (AU$53.3 million).

Markiplier (US$30 million/AU$47 million), FuckJerryโ€™s Elliot Tebele (US$30 million/AU$47 million), and Jacksepticeyeโ€™s Sean McLoughlin (US$27 million/AU$42.3 million) round out the Top 5 spots.

Check out the staggering numbers below.

The Highest-Earning Influencers of 2023 (According To Forbes)

NOTE: All $$$ = USD

1. MrBeast (Jimmy Donaldson): $82 million

=2. PrestonPlayz (Preston Arsement): $35 million

=2. Ryanโ€™s World (Ryan Kaji): $35 million

3. Jake Paul: $34 million

=4. Markiplier (Mark Edward Fischbach): $30 million

=4. FuckJerry (Elliot Tebele): $30 million

5. Jacksepticeye (Sean McLoughlin): $27 million

6. Matt Rife: $25 million

7. KSI (Olajide Olatunji): $24 million

8. Charli Dโ€™Amelio: $23 million

@charlidamelio

dc: me letโ€™s see if you can do my milk dance better than me @Milk #bigoleglass #ad

โ™ฌ Big Ole Glass โ€“ GONNANEEDMILK

9. Logan Paul: $21 million

=10. Emma Chamberlain: $20 million

=10. Alex Cooper: $20 million

11. Brent Rivera: $17.5 million

12. Khaby Lame: $16.5 million

@khaby.lame

For today Iโ€™d better keep working #learnfromkhaby #comic #comedy ๐ŸŽฅ@Emilyโ€™sTikTok.edu

โ™ฌ original sound โ€“ Khabane lame

13. Amouranth (Kaitlyn Siragusa): $15 million

=14. Huda Kattan: $13 million

=14. Zach King: $13 million

=14. Bailey Sarian: $13 million


Hit the link below to check out the complete list of Top 50 โ€œcreatorsโ€ in 2023, according to Forbes.

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor before departing the team in 2025. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture.

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