Forbes Reveals The Highest-Earning Influencers Of 2023
— 28 September 2023

Forbes Reveals The Highest-Earning Influencers Of 2023

— 28 September 2023
Garry Lu
Garry Lu

By now, you will have probably heard that YouTube’s king of virality MrBeast has once again topped Forbes‘ rankings of the highest-earning influencers. All of whom they’ve very generously framed as “creators” because let’s be honest: that’s a certainly stretch for some of the names below.

This past year, the Ohio native (real name: Jimmy Donaldson) managed to pocket more than double his closest competition this past year at US$82 million (AU$128.5 million). Which, as we’ve pointed out on multiple occasions, essentially goes straight back into his content.

“I only want money so I can make better videos, so I can grow my channel… I don’t care about making money, I don’t care about time, I just want to make the best videos on the planet,” Donaldson once explained.

RELATED: The $150 Million MrBeast Lawsuit Explained

“Once you know how to make a video go viral, it’s just about how to get as many out as possible. You can practically make unlimited money.”

MrBeast is followed not-so-closely by the likes of Rhett & Link of Good Mythical Morning fame, playthrough veteran Preston Arsement and literal 11-year-old child Ryan Kaji at US$35 million (AU$55 million); and vlogger-cum-“professional boxer” Jake Paul at US$34 million (AU$53.3 million).

Markiplier (US$30 million/AU$47 million), FuckJerry’s Elliot Tebele (US$30 million/AU$47 million), and Jacksepticeye’s Sean McLoughlin (US$27 million/AU$42.3 million) round out the Top 5 spots.

Check out the staggering numbers below.

The Highest-Earning Influencers of 2023 (According To Forbes)

NOTE: All $$$ = USD

1. MrBeast (Jimmy Donaldson): $82 million

=2. PrestonPlayz (Preston Arsement): $35 million

=2. Ryan’s World (Ryan Kaji): $35 million

3. Jake Paul: $34 million

=4. Markiplier (Mark Edward Fischbach): $30 million

=4. FuckJerry (Elliot Tebele): $30 million

5. Jacksepticeye (Sean McLoughlin): $27 million

6. Matt Rife: $25 million

7. KSI (Olajide Olatunji): $24 million

8. Charli D’Amelio: $23 million


dc: me let’s see if you can do my milk dance better than me @Milk #bigoleglass #ad


9. Logan Paul: $21 million

=10. Emma Chamberlain: $20 million

=10. Alex Cooper: $20 million

11. Brent Rivera: $17.5 million

12. Khaby Lame: $16.5 million


For today I’d better keep working #learnfromkhaby #comic #comedy 🎥@Emily’

♬ original sound – Khabane lame

13. Amouranth (Kaitlyn Siragusa): $15 million

=14. Huda Kattan: $13 million

=14. Zach King: $13 million

=14. Bailey Sarian: $13 million

Hit the link below to check out the complete list of Top 50 “creators” in 2023, according to Forbes.

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Garry Lu
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]


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