How Kobe Bryant Turned $6 Million Into $200 Million
— Updated on 14 May 2020

How Kobe Bryant Turned $6 Million Into $200 Million

— Updated on 14 May 2020
Garry Lu
WORDS BY
Garry Lu

Kobe Bryant is the latest celebrity whose initial investment has paid off in a big way, right next to LeBron James and George Clooney. Focused and mentally agile on and off the court, Bryant’s latest newsworthy achievement is that of turning a $6 million USD investment into $200 million USD. And all under the span of four years.

The famed NBA player fronted the hefty capital for BodyArmor back in 2014 after making sales upwards of $10 million USD that year. BodyArmor, for those of you in the dark, is an energy drink marketed as a healthier alternative to Gatorade.  

In a recent moment of fate where preparation met opportunity, the corporate giant that is Coca-Cola bought a majority stake in BodyArmor. Thereby allowing the company’s value to skyrocket, and yes, turning a hefty initial investment of $6 million USD into an even heftier $200 million USD. 

According to ESPN, there are “several” star athletes with stakes in the health-energy drink company. Names such as James Harden, Andrew Luck, and Dustin Johnson each reportedly have about $1 million USD worth of game in this venture. Bryant, however, remains the fourth largest investor.

Fortune favours the forward thinking, and what fortune there is to be had with Coca-Cola backing you…

Related: LeBron James’ $6.5 million Liverpool FC ownership stake is paying off big time & How George Clooney built a billion dollar tequila company.

Shop B.H. Magazine

Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

TAGS

Share the article