Not content with becoming hip-hop’s first billionaire, rap mogul and business man Jay-Z (whose known aliases include Shawn Corey Carter, Young Hove, Jigga, and Lucky Lefty) is continuing his quest to become the world’s richest entertainer by partnering with Californian cannabis company Caliva.
As the newly installed Chief Brand Strategist, Jay-Z will be responsible for the creative direction and strategies of the company while also placing a focus on social issues, helping increase the “representation and participation” of those prohibited from working in the industry due to criminal records acquired when the drug was illegal.
“Anything I do, I want to do correctly and at the highest level,” Jigga said in a statement. “With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partners for this endeavor. We want to create something amazing, have fun in the process, do good, and bring people along the way.”
Caliva CEO Dennis O’Malley is also pumped to have Young Hove on board, telling Rolling Stone, “For Jay-Z to seek out Caliva as a partner is humbling and confirms our mission of being the most trusted name in cannabis. To find that we were in complete alignment around our values and ethos was just a home run. We believe this partnership is unparalleled in this or any business and we could not be more pleased to be working with him and have him as our Chief Brand Strategist.”
Lucky Lefty is the latest in a long line of rapper’s to enter the weed game, with Snoop Dogg, Freddie Gibbs, 2 Chainz and Wiz Khalifia already making bank in the growing industry.
You can find out more about Caliva and read Shawn Carter’s full statement at caliva.com