Many of you may have noticed a certain environmentally conscious GOAT digitally entering our midst yesterday. Over 200,000 within the first hour, to be exact, and a grand total of 1.2 million a few short hours after as Sir David Attenborough joined Instagram. The mission? Saving the world, of course.
“Hello, Instagram,” the caption of his first post – an IGTV- reads.
“David Attenborough has spent a lifetime travelling, exploring the wild places of our planet, and documenting the living world in all its variety and wonder. He’s also witnessed the damaged caused. Saving our planet is now a communications challenge. We know what to do, we just need the will.”
“That’s why we want to share this message on Instagram. Because there is hope and together, we can inspire change. Social media isn’t David’s usual habitat, so while he’s recorded messages solely for Instagram, like the one in this post, we’re helping to run this account. In case you’re wondering, ‘we’ are Jonnie and Colin and we worked with David on A Life On Our Planet. So, as well as sharing the messages he’s recorded especially for this account, we’ll also post some exclusive clips and behind the scenes content – Stay tuned.”
At the time of this writing, the talented Mr Attenborough has amassed a grand total of 2.2 million followers. No doubt more will follow, given his message is one that’s bound to resonate with countless individuals concerned about the wellbeing of our planet.
You can follow Sir David Attenborough on Instagram here.