Attention Booze Hounds: Japanโ€™s Strong Zero Is Coming To Australia
โ€” Updated on 29 September 2022

Attention Booze Hounds: Japanโ€™s Strong Zero Is Coming To Australia

โ€” Updated on 29 September 2022
Garry Lu
WORDS BY
Garry Lu

For the longest time, Japanโ€™s Strong Zero existed very much in a โ€œin you know, you knowโ€ kind of space for hard-partying foreigners whoโ€™d ever visited the Land of the Rising Sun. Packing a healthy 6% ABV in each can and all the fruity goodness you could ever ask for, downing one of these bad boys is like taking a bullet train directly to Fuckeyed Town. Clearly aware of what a bunch of pissheads we are, Beam Suntory has just announced Strong Zero โ€“ the companyโ€™s #1 premix in all of Japan โ€“ is finally coming to Australia.

Debuting with a brand new flavour known as Minus 196 / -196 Double Lemon, for the unimitated and the curious, this fine blend of shochu, vodka, and soda is also made from whole lemons frozen in liquid nitrogen at a temperature of the eponymous temperature: -196ยฐC. The cold ass lemon is then pulverized and soaked in booze, thereby creating an intense lemon beverage. Youโ€™re looking at about 0.3 grams of sugar and just 122 calories per canโ€ฆ meaning itโ€™s pretty good value in terms of the old staying-slim-on-the-terps to sesh fuel ratio.

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โ€œAussies whoโ€™ve travelled to Japan show a genuine love for one of the countryโ€™s biggest and fastest-
growing brands -196 Strong Zero, and weโ€™re excited to launch our very own -196 Double Lemon in Australia,โ€ says Kay Oh, Director of Innovation at Beam Suntory.

โ€œWe want Aussies to feel like theyโ€™re enjoying the real deal straight from the fridge of a convenience store in Tokyo. Unmistakably Japanese, we canโ€™t wait for this next-level refreshment to hit Aussie shelves.โ€

You can grab some Strong Zero Minus 196 / 0196 Double Lemon for yourself at leading liquor stores in the coming months and in some independent retailers as of right now. A four-pack will set you back $22 RRP while a 10-pack is priced at $47 RRP.

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Garry Lu
WORDS by
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor. Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]

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