Yes, what youโve heard is 100% factual. Logan Paul has actually signed what is being described as a โbig moneyโ contract with the UFC. Just not the contract anybody really anticipated. Or wanted outside of the relevant parties.
Despite UFC President Dana Whiteโs ongoing beef with the other Paul brother, heโs decided to partner with Logan by making the latterโs best-selling PRIME Energy the official sports drink of the UFC. Logos splashed across the Octagon canvas and all.
โWeโre excited to name PRIME the Official Sports Drink of UFC and an official partner of the UFC Performance Institute,โ said Dana White via press release.
RELATED: The Inspired Unemployedโs Better Beer Racked Up $50 Million In Sales This Past Year
โLogan and KSI have worked hard to build PRIME into the best-tasting, hottest sports drink on the market. With their massive social media following and UFCโs global reach, weโre going to get the PRIME brand in front of hundreds of millions of fans all over the world.โ
โWhether youโre a professional athlete or if you just love working out, PRIME should be your first choice for a go-to sports drink.โ
โIโve been a fan of UFC for as long as I can remember, so having the opportunity to partner with them and amplify the PRIME brand is a check off the bucket list,โ added Logan Paul.
โTogether, we are a global powerhouse and this collaboration is sure to extend far beyond the Octagon with an opportunity to give back in the process with the UFC Foundation.โ
PRIME Energy proved to be a little more than superficial hype last year when it generated an impressive US$250 million in sales. But hype there was.
At one stage, supply was so low and demand was so high that certain storeowners were jacking up the retail price of a single bottle from US$2.50 all the way to US$120. One woman had even paid US$1,500 in exchange for a 12-pack; something which swiftly earned the public disapproval of KSI himself.
โOh my god, noโฆ Stop buying it at these prices,โ KSI urged in his public response video.
In contrast to the headline-making development, Loganโs younger brother Jake Paul has recently signed a multi-year MMA contract with the Professional Fighters League.
According to The New York Times, the divisive 25-year-old YouTuber turned pro boxerโs agreement involves competing in a brand new Super Fight division featuring influencers and celebrities โwho show some level of fighting proficiencyโ in bouts against established professional fighters, made available to the public via pay-per-view.
โHeโs got a growing boxing career, but it doesnโt prevent him from entering into the sport of MMA, and weโre excited about that,โ said PFL CEO Peter Murray.
RELATED: UFC 284 Is On Track To Break Conor McGregorโs Pay-Per-View Record
At the time of this writing, while Jake Paul does not have a bout scheduled, he reportedly plans to participate in a proper MMA fight this year. And in true Problem Child fashion, heโs already been calling out A-list names that would certainly make for extremely enjoyable viewing.
โNate Diaz Iโm down to fight you in your own damn sport. Letโs make it happen. If thatโs not balls, then I donโt know what is,โ Jake Paul said of his proposal to throw hands with the UFC retiree and combat sports free agent in a boxing match before facing off under MMA rules just six months later.
He added: โI would beat Nate Diaz up in an MMA fight. Thereโs nothing he could do. To me, Iโve always felt like Iโve jumped in the deep end, even in boxing, maybe besides, like, Ben Askren.โ
Former UFC star Anthony Pettis, who is currently on the PFL roster, has kindly offered to โwelcomeโ Jake Paul to the world of MMA should Nate Diaz pass up on the aforementioned challenge. But only time will tell who gets the honour of popping Jakeโs cage cherry. Probably some tomato can.
RELATED: Paddy Pimblett Accepts Jake Paulโs $1 Million Boxing Challenge
