- Malbon Golf has been enlisted by Gap for a 33-piece collection that'll be sure to sell out.
- The collaboration's campaign, shot by Duncan Wolfe, features five-time PGA Tour winner Jesper Parnevik alongside his children Peg and Phoenix.
- This Gap x Malbon Golf collection officially launches on June 6th in the US (online and select storefronts) and online-only over in Japan; Australian availabilities TBA.
Malbon Golf has further cemented its status as a sartorial mainstay with the unveiling of its collaboration with Gap.
The forthcoming 33-piece collection offers an entire array of golf-inspired silhouettes (for both men and women) that wouldn't look out of place on or off the course – marrying Gap's time-honoured preppy style with Malbon's signature game aesthetic, while integrating "contemporary design and performance-minded details."
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From cropped knit polos, cable-knit vests, vintage-looking quarter zips, and tees, to double-pleated pants, double-pleated shorts, bomber jackets, utility vests, baseball caps, and plenty more. The collection will also flaunt a custom PAR logo (a golf-inspired play on the iconic Gap logo) along with classic stripes, plaid, and herringbone accents to complement the hot-ticket assortment.
“Malbon has fostered a vibrant culture around the game of golf, allowing us to engage a new customer and bring together our two communities in a fresh way,” said Mark Breitbard, President & CEO of Gap.
“Our collaboration with Malbon represents the unique intersection of fashion, sports, and culture, offering a new opportunity for self-expression, on or off the golf course, through the lens of beloved Gap icons.”
Erica & Stephen Malbon added: “We grew up with Gap, so the opportunity to collaborate and bridge golf culture with Gap’s heritage is incredibly exciting."
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“Gap defines what an American brand can look like – it's where fashion and functionality collide – so we are thrilled that each and every piece reflects, authentically, the DNA of both brands.”
It's essentially modern Americana redefined.
With prices ranging from $18 to $138, the Gap x Malbon Golf collection will be available starting from June 6th via gap.com, as well as select US Gap stores and online-only in Japan. Australia, on the other hand, has yet to receive any word on local love – keep an eye out here for updates.
