H&M Just Got A Premium Label That’s So Basic It’s Good

Everyone loves the classics.

That goes for most things in life, but H&M undoubtedly lead the charge in stylish apparel at achievable price points. What’s one better than your coveted H&M brand is ARKET, the modern menswear label that aims to add a premium edge to the much-loved classics.

H&M is great for spot-on, easy fix basics, that’s for sure. ARKET, however, will soon offer your go-to quality basics. With close-cut, low-key staples sporting timeless and essential colour schemes, you’ll be the cleanest looking guy on the streets.

ARKET’s flagship store opened on London’s Regent Street on August 25, and the brand is available EU-wide at this present time.

We’ll keep you updated as to when Australia will sample the first taste in this premium direction for the H&M group. In the meantime, explore some of the gear for yourself.