In a first for the legendary French maison, Louis Vuitton has become the exclusive formal and travel wear supplier for Real Madrid.
Designed by creative director Pharrell Williams, this entails custom-tailored suits, ready-to-wear garments, and plenty more (though the club jerseys will remain firmly under Adidasโ remit).
Aside from the menโs and womenโs football teams, the Real Madrid menโs basketball team are also set to feel the sartorial love.
Thereโs no other way to describe the prestigious union between Real Madrid and Louis Vuitton than a match made in monogrammed heaven.
In one, you have an incredibly dominant La Liga side with a storied history, bearing a royal honorific personally bestowed upon them by Spainโs King Alfonso XIII an entire century ago. In the other, you have the worldโs leading luxury fashion house with just as much legacy at play.
Now, the titans of their respective fields are joining forces in the pursuit of joint excellence.
Recently unveiled outside the iconic Santiago-Bernabeu Stadium, this glamorous partnership will see players and staff alike outfitted in bespoke tailored suits, ready-to-wear garments, as well as accessories during official appearances and team travel. All Louis Vuitton, all designed by Pharrell Williams.
Standouts range from formal jackets and trousers with tastefully embossed VVN leather labels, LV Soft shoes, embroidered caps, and palladium-buckled belts; to the Horizon 55 suitcase, Keepall bag, and Christopher backpack flaunting LVโs signature Monogram canvas โ along with Real Madridโs initials and distinctive white-and-gold accents.
And before you ask, no: none of these will be available for retail purchase. So interested parties better lace up and start dribbling if they want to cop.
โWe are proud to support a club whose history is marked by countless victories and which continues to inspire generations,โ said LV CEO Pietro Beccari.
โLouis Vuitton and Real Madrid share values that have driven them to the top of their respective disciplines, propelled by a relentless pursuit of excellence, a spirit of innovation and self-improvement.โ
Emilio Butragueรฑo, Real Madridโs Director of Institutional Relations, added: โBoth of us have managed to transcend time. We share not only the responsibility of building a legacy, but also the purpose of inspiring the world โ beyond our respective industries.โ
Aside from the menโs football team, both the Real Madrid womenโs football team and menโs basketball team will enjoy the same exceedingly fashionable privileges.
While Louis Vuitton has been associated with professional sports in the past โ from the FIFA World Cup and 2024 Paris Olympics to Formula 1; and even the prior sponsorship of Real Madrid superstar Jude Bellingham โ this marks the maisonโs first occasion dressing an entire team.
After stretching his legs with companies such as The Motley Fool and the odd marketing agency, Garry joined Boss Hunting in 2019 as a fully-fledged Content Specialist. In 2021, he was promoted to News Editor.
Garry proudly retains a blue belt in Brazilian Jiu-Jitsu, black bruises from Muay Thai, as well as a black belt in all things pop culture. Drop him a line at [email protected]
