Why Did Leonardo DiCaprio Invest In This Indie Watch Brand?
— 18 October 2023

Why Did Leonardo DiCaprio Invest In This Indie Watch Brand?

— 18 October 2023
Nick Kenyon
WORDS BY
Nick Kenyon

Leonardo DiCaprio isn’t afraid of spending his $350 million net worth on causes he’s passionate about. Like his recent investment in Telmont, for example, which aims to improve the century-old Champagne house’s sustainability initiatives. Now, Leonardo DiCaprio has furthered these efforts by contributing to a CHF 2 million (AU$3.5 million) funding round for the environmentally-focused watch brand ID Genève.

For those unfamiliar with ID Genève, this Swiss-made luxury watchmaker is currently one of the market leaders in sustainable production methods. Perhaps the most unique difference between ID Genève and many other watchmakers is it uses a solar furnace in France’s Mont Louis to forge 100% recycled steel components.

“I am thrilled to be an investor in ID Genève, a brand that’s driving change in the luxury industry and beyond by consistently innovating and focusing on circular economy principles,” Leonardo DiCaprio expressed via statement.

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DiCaprio was spotted wearing the Circular S Sun Dial watch — which features a 41mm steel case that’s 9.65mm in thickness — as well as an eye-catching yellow dial guilloched with a 3D sunray finish. Powered by a workhorse ETA 2824 movement delivering 38 hours of power reserve, it’s available in one of two different recycled straps (CHF 4,380 / AU$7,650 RRP)).

While there are other Swiss watchmakers pushing toward being more environmentally friendly — namely Oris and Chopard among several others — ID Genève is one of the youngest brands forging such a path. Having secured backing from high-profile defacto ambassadors such as Leonardo DiCaprio, they’re well-placed to continue to innovate and experiment with different sustainable manufacturing techniques, hopefully making it easier for other watchmakers to follow suit in the years to come.

Nick Kenyon
WORDS by
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au