While some supercar manufacturers are focusing on making really, really fast cars, there’s a growing number of automakers who are turning their attention to real estate as a way to make an extra dime or two. The latest marque to join the development game is none other than Bugatti, which has just revealed its debut skyscraper in – where else – Dubai.
First, we heard of Aston Martin building luxury apartments in Miami and then a mansion in Tokyo, before Bentley Residences in Miami were unveiled earlier this year, complete with car lifts so you can drive into your apartment. Clearly, co-branded real estate is a big game and the developer Bugatti is partnering with, Binghatti, is one of the most important players after having recently announced a 100-level Dubai tower with New York City-founded watch and jewellery brand Jacob & Co.
Just like Bentley’s build in Miami, the Bugatti skyscraper in Dubai will feature two garage-to-penthouse car lifts and balconies that wrap their way around every level of the 42-storey structure. In total, the new project will deliver 171 apartments (Riviera Mansions) and 11 penthouses (Sky Mansion Penthouses).
There’s no word yet on when the project will break ground, be delivered or how much one might expect to pay for either a Riviera Mansion or a Sky Mansion Penthouse, but if the price tag of a Bugatti supercar is anything to go by, it won’t be cheap.