Reflective of the current political climate in the US, low cost airline and first largest American carrier JetBlue launched their “Reach Across the Aisle” campaign. With this campaign they had the passengers on a 6 hour flight from Boston to Phoenix the chance to win a round trip to the destination of their choice if they could unanimously decide on a destination between themselves.
Seeing this as an opportunity to make a comment around the current polarising political environment in the US, JetBlue had passengers be an example of what can be achieved if we work together. This social experiment was aligned to JetBlue’s quirky customer-centric image. The video above depicts the experiment, ultimately giving us all a little hope, if we all come together maybe, just maybe, we can agree to a trip to Costa Rica – then everyone wins.