While Watches & Wonders is undoubtedly the horology world’s landmark event each year, Geneva Watch Days has steadily become an important moment in its own right within the industry calendar – and the recent 2025 edition saw the unveiling of several exciting new releases.
For those of you who missed these debutants – including fresh references from the likes of TAG Heuer, Bulgari, Zenith, Frederique Constant, and plenty more – we’ve personally selected a few of our favourites from the week-long affair. Let’s get into it.
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TAG Heuer Carrera Astronomer
The Carrera may have been born as a watch for the trackside, but over the years, it’s been adapted for other uses. And this latest Carrera Astronomer turns its attention squarely on the phases of the moon.
Featuring a rotating disc that mirrors the seven lunar stages across the full 29.5-day cycle, it’s one of the more functional and easy-to-read moonphase displays we’ve seen to date.
The stainless steel case measures a comfortable 39mm in diameter, provides 100 metres of water resistance, and is powered by the Calibre 7 (56 hours of power reserve). In total, TAG Heuer has announced three references, one of which is regular production and two that’ll be 500-piece limited editions.
Price: from $7,050 (for the regular production)
Zenith Defy Chronograph USM
The arrival of the Zenith Defy Chronograph USM unites two legends of Swiss precision engineering in the watchmaker Zenith and the cult-followed furniture brand USM Modular Furniture.
Taking direct inspiration from the 1960s – an important decade in which both Zenith and USM released now-celebrated products – this colourful collection of chronographs is a limited edition of just 60 pieces that each arrives in a custom USM Haller display chest.
Price: $18,400
Bulgari Octo Finissimo Lee Ufan x Bulgari
Bulgari’s talented designer, Fabrizio Buonamassa Stigliani, has collaborated with many talents over the years – from Japanese architects Tadao Ando and Kazuyo Sejima to French artist Laurent Grasso and Italian tattoo artist Mo Coppoletta – and this latest release links up with renowned Korean-born, Japan-based painter and sculptor: Lee Ufan.
Drawing inspiration from the architectural motifs of Imperial Rome, this minimalist masterpiece features a titanium case and bracelet that’s been filed to a meteor-like finish, while the dial has a mirrored gradient, black-to-silver tone.
We’ve loved Bulgari’s collaborations in the past, but this 150-piece limited edition takes things to another level.
Price: €22,000 (AU$39,300)
Berneron Quantième Annuel
Easily one of the most anticipated watches of 2025 is the Berneron Quantième Annuel, which is not only a drastic departure from Sylvain Berneron’s asymmetrical Mirage debut, but also a novel approach to the annual calendar complication.
There are two different versions – one with a black lacquer dial and one with an opaline silver dial – though both are cased in 38mm of platinum and steel (10mm thick), and powered by the new calibre 595 with an impressive 100 hours of power reserve.
In total, 24 examples of each reference will be produced in 2026, with an RRP of CHF 120,000 (set to increase by CHF 10,000 per year across both 2027 and 2028).
Price: CHF 120,000 (AU$230,000)
Furlan Marri Disco Volante Diamonds Onyx
As far as young, affordably priced watchmakers go, Furlan Marri is one of the best, and its Disco Volante release promises a touch of bling without an eyewatering price tag to match.
The name Disco Volante comes from the nickname flying saucer, which references the flat, circular case without visible lugs – making it a very compact watch at just 38mm in diameter and a slender 8.95mm in thickness.
While we’ve seen this style of case from Furlan Marri before, the real treat with this Geneva Watch Days 2025 release is a dial made from black onyx hardstone, which serves as an inky canvas for the lab-grown baguette-cut diamond hour markers.
Paired with a woven mesh bracelet in stainless steel, its only downside is being a limited edition of just 100 pieces.
Price: CHF 3,500 (AU$6,700)
H. Moser & Cie. Pioneer Flying Hours
This is a really interesting release from the team at H. Moser & Cie., serving up the unusual “flying hours” time display in a sporty Pioneer case and paired with a rubber strap. Essentially, you can tell the time via the hours displayed in one of the three windows on the dial, while the minutes are shown with the slowly rotating central disc.
Available in either 5N red gold or steel, the case measures 42.8mm, guarantees 120 metres of water resistance, and is powered by the automatic HMC 240 calibre.
The 5N red gold version is limited to 100 pieces and features an aventurine glass dial, while the reference in stainless steel has an understated white fumé dial.
Price: US$49,900 (~AU$76,000) in 5N red gold and $41,200 (~AU$62,800) in steel
Frédérique Constant Classic Perpetual Calendar Manufacture
If you’ve ever dreamed of owning a super-complicated watch but don’t have a spare six figures to spend, the Frédérique Constant Classic Perpetual Calendar Manufacture is the watch for you.
Just announced: three new perpetual calendar references – two in steel and one in gold – that display all the complexities of the Gregorian calendar.
Boasting an in-house movement with 72 hours of power reserve, the cases of all three watches measure 42mm in diameter and 12mm in thickness, each paired with classic leather straps. The gold reference does offer something a little more special than its steel siblings, not only with its precious metal case, but also its black onyx stone dial.
This is yet another limited-edition drop restricted to just 37 pieces.
Price: $22,000 in steel and €29,995 (AU$53,500) in gold
Gérald Genta Minute Repeater
You’ve probably come across the name Gérald Genta: designer of Patek Philippe’s Nautilus, Audemars Piguet’s Royal Oak, and countless other legendary watches. But the Swiss artist also operated his own eponymous brand.
Recently relaunched by LVMH and produced at the watchmaking facilities of La Fabrique du Temps Louis Vuitton, this is the second watch released in this chapter of Gérald Genta’s history, inspired by the Gérald Genta Sonnerie released back in 1994.
Cased in yellow gold (40mm in diameter and 9.6mm thick), it flaunts a black onyx stone dial and is powered by the all-new GG-002 movement. Just 10 examples will be produced per year, making it one of the rarest watches to debut at Geneva Watch Days 2025.
Price: CHF 320,000 (AU$611,000)
If you enjoyed this wrap-up of the best watches from Geneva Watch Days 2025, you might want to read a few of our other recent watch lists below:
