In just its second outing at Watches & Wonders, Bulgari’s reputation has largely gone from Roman powerhouse, known more for exquisite jewellery and inherently Italian design, to audacious watchmaker, brimming with creativity and confidently mixing it with the very best Swiss horological precision. It’s been a seriously impressive opening run.
So in 2026, the annual watch fair in Geneva is still a relatively new stage for an Italian Maison with a century-plus of heritage. Yet even in its brief showing, Bulgari has quickly made waves across the watch world, proving it can translate its bold Italian DNA into record-breaking, ultra-thin timepieces that feel almost impossible to the touch… and this year is no different.
Bulgari Octo Finissimo 37mm
Bulgari has released the latest iterations of its most iconic, record-breaking collection, the Octo Finissimo.
At 37mm and just 6.45mm thick, this new release is a fresh benchmark for what we might call everyday ultra-thin, effortlessly slipping under a tailored cuff, whilst still carrying all the design DNA that has made this geometric icon a staple of horological obsession since our first look at it in 2014.
At just 65 grams, Bulgari’s record-breaking collection is not only among the thinnest in the world, but it’s imperceptibly light.
Under the hood (if you can even call it that, with the tiniest piece of polished titanium that sits above the piece’s movement), we have the new BVF 100 automatic calibre, delivering a hugely impressive 72-hour power reserve inside a movement that measures just 2.35mm in height.
Every surface is finished with radiating Côtes de Genève and perlage. Not because anyone asked for it, I should add. Because Bulgari seemingly couldn’t help itself.
Available in three expressions, sandblasted titanium, satin-polished titanium, and 18-carat yellow gold, each plays differently with light and texture, but all are unified by one principle: record-breaking thinness, married to something that actually wants to be worn.
Bulgari Octo Finissimo Ultra Tourbillon Platinum
At 1.85mm thick, the Octo Finissimo Ultra Tourbillon Platinum is the thinnest platinum flying tourbillon ever made. That’s thinner than a guitar string. Thinner than a paperclip. Thinner than a credit card. It’s an unbelievable feat, not only of horological prowess, but also in contemporary design and production.
On the outside, however, a 40mm platinum case and fully integrated bracelet doesn’t exactly paint the entire picture of exactly what’s happening inside: the BVF 900, a hand-wound flying tourbillon that confidently beats at 4Hz for a 42-hour power reserve.
Skeletonised and adorned in signature blue PVD accents for a touch of Bulgari’s signature flair, it’s a watch that’s guaranteed to catch the eye of those paying close enough attention. And, trust me, they will pay attention.
Bulgari will release just ten pieces. Which, in truth, feels like the least interesting thing about it. Exclusivity is easy to manufacture. What Bulgari has made here is something far rarer, pushing the limits (quite literally) for what platinum can be asked to endure.
For a long time, this dense, resistant material has been jewellery’s most demanding. And yet, Bulgari has managed to manipulate platinum to an impossible 1.85mm flying tourbillon, functioning, breathing, beating at 4Hz, housed within a material that had every right to refuse.
The Octo Finissimo collection has spent over a decade making the impossible routine: ten world records, a record-breaking new movement, all inside a case no thicker than a credit card.
Each year, Bulgari returns with something thinner. Each year, the industry sits up and takes notice, though very few have managed to catch up yet. The 2026 Finissimo novelties show a Maison that refuses to stand still, at a time when many luxury watchmakers seem content playing it safe.
Bulgari may not have the longest-running booth at Watches & Wonders, but each year it commands attention. And at the beginning of every year, the same question drives the brand forward: How much thinner can we take this collection? A little more off the top, it would seem.
