Pacifico Optical’s Slick New Frames Are Here To Refresh Your Autumn Look

Keeping it fresh and original into the new year is Pacifico Optical, Bondi’s local favourites we’ve been frothing on since day one.

5 Beach Style Essentials To Look More Monte Carlo Than Maroubra

Say goodbye to the reflective Oakley’s and the Bin Tang singlet.

Six Affordable Aussie Sunglasses Brands Worth Knowing

Look stylish without spending a fortune.

Snapchat’s Returning With Upgrades To Their Camera Sunglasses

Will the new specs be enough to save Snap?

Sydney Startup Tzukuri Unveils The World’s First Unlosable Sunnies

After more than two years of capital raising and extensive R&D, Tzukuri has unveiled the world’s first unlosable eyewear range.

Born In Bondi: Pacifico Optical Sunglasses

High quality shades at an affordable price point. Pacifico Optical needs to be on your radar.

7 Of The Best Men’s Sunglasses Under $200

While everybody loves a good pair of sunnies, not everybody likes throwing $500 down the drain when they invariably lose…

Ever Wanted To Know Why Sunglasses Are So Expensive?

Turns out it’s largely because of two Italian companies, Luxottica and Safilo, who almost single handedly control the entire global sunglass market.

A Close Up Look At How Persol Glasses Are Made

Italian glasses brand Persol has been making high end eyewear since 1917, when Giuseppe Ratti began designing sunglasses for pilots…