To promote the rideshare platform’s Comfort Electric option, Uber has teamed up with KIA to do the punters a solid: offering free rides to and from the 2024 Australian Open.
Uber One members will exclusively be shown KIA Electric trips in their app when they travel within five kilometres of the Melbourne Park stadium where the tennis tournament is being hosted (if there’s a vehicle available at that time).
While riders won’t be charged a single red cent for their trip (up to $100), drivers will still receive 100% of the fare courtesy of KIA.
Uber’s sustainability efforts haven’t gone unnoticed. Last year, Uber Green became the company’s fastest-ever product to reach a million trips in Australia.
Today, millions of sustainable rides in both hybrid and electric vehicles are booked every month, with Uber Green currently being the second most popular way Aussies choose to travel on the platform behind only UberX.
Now, the newly-launched Comfort Electric is the next frontier.
“We’re optimistic partnerships, like this one with KIA, delight riders but importantly make it easier for local driver partners to see the benefit of making the switch to EVs — to prove the customer interest is just as hot here in Victoria as it is across the country,” said Dom Taylor, Managing Director of Uber (ANZ).
An Uber One membership will set you back just $9.99 per month. A bargain when you consider the savings on rides + grub via UberEats, priority access to drivers, member perks, and yes, the occasional freebie like this.