Bell & Ross Drops New BR 03-93 GMT With Bi-Directional ‘Coke’ Bezel
— Updated on 16 June 2021

Bell & Ross Drops New BR 03-93 GMT With Bi-Directional ‘Coke’ Bezel

— Updated on 16 June 2021
Chris Singh
Chris Singh

It’s been 14 years since Bell & Ross introduced their very first GMT instrument with the BR 03-51 GMT Titanium, featuring two complications purposed towards the long-haul traveler and their specific needs. Now the brand has furthered its dedication to both aviation and travel with the updated Bell & Ross BR 03-93 GMT, a sophisticated “tool watch” with a bi-directional ‘Coke’ bezel redesigned to be more modern, more functional, and more readable.

Most importantly, the addition of the rotating ‘Coke’ bezel allows the wearer to read a third-time zone, opposed to just two on a fixed bezel GMT/UTC watch.

How do they achieve this third-time zone?

Well, the GMT hand – now with better legibility thanks to its large red triangle – is able to display a second-time zone by spinning around the dial in 24 hours – nothing new for the series. Except now the emblematic square case has been completed with a highly functional, two-tone bi-directional bezel, which is equipped with a 24-hour scale graduation that can be rotated clockwise to subtract hours, and anti-clockwise to add hours.

So while it allows for the reading of a second time zone, the anodized aluminium bezel can also be worked to show a third time zone, elevating the Bell & Ross BR 03-93 GMT as a watch that goes above and beyond for both the aviation industry and long-haul travellers, as well as those who need to stay in perfect synchrony with overseas offices.

Essentially this borrows from the rotating, bi-directional bezel widely celebrated the BR V2-93 GMT from Bell & Ross’ Vintage collection, which can also command three time zones simultaneously.

Everything about the new Bell & Ross BR 03-93 GMT is highly considered and function-forward in its design. Those classic ‘coke bezel’ black and red-hot hues were specifically chosen, not just because they look incredible on the wrist, but it represents a visual split between day and night – the red section indicates daytime, the black backgrounds night time.

The 10-bar (100m), 42mm x 42mm stainless steel watch features a black sunray dial to contrast with the large white Super-LumiNova numerals and indexes, reflecting and inspired by the design of on-board flight instruments. This is, of course, nothing new for Bell & Ross, but an important connection between the brand’s high-functioning pieces and the aviation industry to which they are inextricably tied to.

Underneath the satin-finished and polished steel case of the Bell & Ross BR 03-93 GMT lies the renowned BR-CAL.303 automatic movement with up to 42 hours of power reserve.

The Bell & Ross BR-03-93 is delivered on a sleek black calfskin leather strap made from ultra-resilient black synthetic fabric, with a satin-finished and polished steel pin buckle.

Bell & Ross have clearly placed great emphasise on improving both functionality and legibility for the BR 03-93 GMT, pushing the watch further in meaningful ways that acknowledge the need for a man to maintain command over multiple time zones in an increasingly connected world.

The Bell & Ross BR 03-93 GMT will be available for a retail price of $5,500.

Subscribe to B.H. Magazine

Chris Singh
Chris is a freelance Travel, Food, and Technology writer. He has had work published by The AU Review, Junkee Media and Australian Traveller Media and holds tertiary qualifications in Psychology and Sociology.


Share the article