Breitling Brings The Boutique Experience Online With New eCommerce Offering


Breitling Oceania has gone where only a handful of watch manufacturers have dared to go, launching direct to consumer e-commerce in Australia. 

Following the brand’s progressive approach to transparent pricing online, enthusiasts can now shop the Breitling range from the comfort of their home, office or beach house.

Chronomat B01 42 Copper Dial – $11,350

Unlike other manufacturers whereby e-commerce appears to be an afterthought, Breitling has gone above and beyond in their execution, with buyers able to request a specific bracelet size for models on steel, as well as add an array of additional straps. 

The in-house Breitling Manufacture Caliber 01.

While buying from the boutique is always an incredible experience, offering these customisable elements online, at the point of sale, means buyers who can’t shop instore can, for the first time, confidently indulge in a Breitling timepiece and have it ready to wear as soon as it arrives. 

Chronomat B01 42 Blue Dial – $11,350

As well as shopping existing collections like the new Chronomat, Breitling eCommerce means buyers can jump the queue by pre-ordering 2020 novelties like the SuperOcean Heritage ‘57 and Top-Time limited edition. 

Top Time Limited Edition – $6,950

Purchases made online are subject to a secure two-step payment and are handled by a free TNT courier service to ensure secure arrival, with all e-commerce buyers also treated to an exclusive gift. 

Head to to shop the range. 

This article is proudly presented in partnership with Breitling. Thank you for supporting the sponsors who help make Boss Hunting possible.