The TAG Heuer x Malbon Golf Collab Is An Epic Fairway Flex
— 23 February 2024

The TAG Heuer x Malbon Golf Collab Is An Epic Fairway Flex

— 23 February 2024
Nick Kenyon
WORDS BY
Nick Kenyon

Hot on the heels of the all-green Connected TAG Heuer launched last month, the La Chaux-de-Fonds-based watchmaker has announced its latest collaborator in golfing cultural phenom Malbon Golf.

The TAG Heuer Connected Calibre E4 45mm x Malbon Golf Edition is set to launch in a couple of days, and blends the best of TAG Heuer’s precision engineering with the bleeding-edge designs of Malbon.

Since it entered into the realm of high-end connected watches in 2015, TAG Heuer has quickly ascended to a favoured position among casual golfers and professionals alike — a position that was cemented with the launch of the Connected Calibre E4 Golf Edition in 2022. Combining a long history of traditional watchmaking with cutting-edge smartwatch tech proved to be a smart move, and the TAG Heuer Connected has been coveted since.

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TAG Heuer Connected Malbon Golf

Against this backdrop, a dynamic new collab between TAG Heuer and Malbon Golf makes perfect sense: a refreshing break from the rigidity of traditional golfing kit. As you’d find in the regular TAG Heuer Connected Golf Edition, the watch will track your every shot; recommend the best club for your next swing; plus offer a host of other essential insights into your game.

Beyond its functionality on the golf course, the watch is a standout piece for daily wear, boasting a full day’s battery life; a range of wellness metrics; and suite of utility apps. Its design features vibrant turquoise, green, and yellow hues inspired by Malbon Golf’s own branding, all cased in 45mm of lightweight titanium on a comfy rubber strap.

While there’s no word yet on accurate AUD pricing, its international RRP is CHF 2,300, putting it in line with other TAG Heuer Connected watches.

Given how much crossover potential this has for Malbon fans, it’s unsurprising that there’s a registration form for early access to purchase below, with the watch arriving publicly on February 26th.

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Nick Kenyon
WORDS by
Nick Kenyon is the Editor of Boss Hunting, joining the team after working as the Deputy Editor of luxury watch magazine Time+Tide. He has a passion for watches, with other interests across style, sports and more. Get in touch at nick (at) luxity.com.au

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