It’s that time of the year again for major mid-year savings, and in 2025, Amazon Prime Day promises to live up to its storied reputation.
Amazon’s most prominent sales event officially kicked off today – Tuesday, July 8th (00:01 AM AEST) – and contrary to the name, will run all the way through to Monday, July 14th (11:59 PM AEST).
As always, deals will appear daily, with the most popular typically being sizable slashes from brands like Dyson, Sony, LEGO, Sennheiser, and Samsung; Prime members will also be able to save on the likes of Apple, Philips, and The North Face.
Check out the top-line details regarding how you can get involved, what to expect, plus a selection of our favourite deals (which will be updated regularly) below.
Amazon Prime Day 2025: What You Need To Know
Prime Day is Amazon’s biggest sale of the year, though the online retailer usually runs a few extra events every year, like the Big Smile Sale and Big Deals Day. If you missed out on nabbing a great bargain during those previous events or the recent EOFY sales, it’s another excellent opportunity to fill your boots.
Having multiple days worth of exclusive Amazon Australia deals is nothing to flinch at (especially in the current cost of living crisis), which is why Prime Day is consistently one of the calendar year’s most anticipated online shopping events right next to Black Friday, Cyber Monday, and Christmas/Boxing Day.
You’ll need to sign up to become an Amazon Prime member for access to said limited-time deals. Word to the wise for anybody who doesn’t want to subscribe for the long run: claim your 30-day free trial at the Amazon Prime website – $9.99 per month or $79 annually after the trial period, cancel literally anytime before the first billing cycle.
Additional benefits beyond a golden ticket to this heater of a sale includes the following:
- Free expedited delivery on all Amazon Prime-eligible items shipped and sold by Amazon US/Amazon UK
- Free access to streaming service Amazon Prime Video (check out our round-up of the best shows and movies on the platform)
- Access to Amazon Prime Reading for a huge range of books
- Access to Amazon Music for a huge range of tunes
- Access to early Prime Day deals
- Exclusive discounts on items
Jump To:
Best Amazon Prime Big Deals Day Sales – Day 1
Best Amazon Australia Prime Deals On Amazon Devices
See all Amazon Devices deals here. Highlights include:
- 40% off Echo Show 8 (Latest Gen)
- 40% off Echo Dot
- 44% off Echo Pop
- 37% off Echo Spot (2024)
- 53% off Echo (Latest Gen)
- 42% off Fire TV Stick
- 23% off Kindle Paperwhite (16GB)
- Up to 51% off Ring devices
Best Amazon Australia Prime Deals On Technology
See all Technology deals here. Highlights include:
- 25% off Apple 2025 iPad (128GB)
- 24% off Apple Watch Series 10
- 24% off Apple AirPods Pro (2nd Gen)
- 18% off Apple AirTag
- 42% off Samsung Galaxy S25 Edge (AU Version)
- 42% off Samsung Galaxy S24+
- 50% off Bose QuietComfort SC Wireless Noise-Cancelling Headphones
- 58% off Sennheiser Momentum 4 Special Edition Noise-Cancelling Headphones
- 55% off Sony LinkBuds S Truly Wireless Noise-Cancelling Earbuds
- 15% off Xbox Game Pass Core (12 month subscription)
- 40% off Logitech G923 Racing Wheel & Pedals
- 43% off Logitech G Pro X Wireless Gaming Headset
- 50% off NEBULA Capsule 3 GTV Projector
- 63% off NEBULA by Anker Cosmos Laser 4K Projector (Upgraded)
- 20% off RingConn Gen 2 Smart Ring
Best Amazon Australia Prime Deals On Home & Kitchen
See all Home deals here. Highlights include:
- 37% off Breville Barista Express Espresso Machine
- 48% off Breville Juice Fountain Compact Juice
- 50% off De-Longhi Eletta Explore Perfetto Automatic Coffee Machine
- 18% off De’Longhi Icona Classic Electric Kettle
- 59% off Dyson V8 Cordless Vacuum Cleaner
- 39% off Dyson V11 Advanced Cordless Vacuum Cleaner
- 40% off Dyson V15s Detect Submarine Absolute Wet & Dry Vacuum Cleaner
- 42% off Dyson Gen5detect Absolute Cordless Vacuum Cleaner
- 40% off Dyson Purifier Cool Purifying Fan
- 60% off ECOVACS DEEBOT N10 Robot Vacuum Cleaner & Mop
- 47% off Roborock Qrevo Robot Vacuum & Mop with Auto-Empty
- 65% off Philips Essential Airfryer (4.1L)
- 50% off Philips 3000 Series Dual Basket Airfryer (9L)
- KitchenAid KSMPRA 3-Piece Pasta Roller & Cutter Attachment Set
- 27% off Ninja Nutri-Blender Pro
- 76% off Tefal Generous Cook Non-Stick Induction Wokpan
- 68% Tefal Gourmet Hard Anodised Non-Stick Frypan (20cm)
- 60% off Tefal Ingenio Emotion Induction Non-Stock Stainless Steel 4-Piece Frypan Set
- 64% off Tefal Jamie Oliver Cooks Classic Induction Non-Stick 5-Piece Set
- 66% off Tefal Comfort Hard Anodised Non-Stick 5-Piece Set
- 60% off INKBIRD Wireless Bluetooth BBQ Thermometer
- 54% off Furi Pro Stainless Steel & Trak Knife Block (5-Piece Knife Set)
- 36% off Winix Zero+ 360 5-Stage Air Purifier
Best Amazon Australia Deals On Fashion
See all Fashion deals here. Highlights include:
- 31% off Adidas Train Essentials Training Jogger Pants
- 29% off The North Face Antora Rain Jacket
- 41% off Salomon Men’s XA PRO 3D GTX Trail Running and Hiking Shoe
- 43% off Salomon Men’s XA PRO 3D Trail Running and Hiking Shoe
- 45% off Timberland Men’s Premium Waterproof Boot
- 50% off Julius Marlow Men’s Gaucho Chelsea Boot
- 25% off CQR Men’s All-Cotton Flannel Shirt
- 50% off Lacoste Men’s Classic Polo
- 62% off Tommy Hilfiger Men’s Essential Cotton Tee
- 50% off Tommy Hilfiger Men’s Classic Baseball Cap
- 47% off Puma Men’s Essential Hoodie Fleece
- 50% off Step One Men’s Boxer Shorts Underwear (5-Pack)
- 35% off Ray-Ban Wayferer Polarised Sunglasses
- 50% off Casio G-Shock Tough Solar Worldtime
- 49% off Casio G-Shock Men’s G-Squad Watch
- 56% off Casio G-Shock GG1000 Analogue/Digital Watch
- 59% off Coach Cadie IP Thin Gold Women’s Watch
- 26% off Orient Mako Solar Panda
Best Amazon Australia Prime Deals On Beauty
See all Beauty deals here. Highlights include:
- 33% off Dyson Airwrap
- 42% off La Roche-Posay Sunscreen (50ml)
- CeraVe Skin Renewing Retinol Serum (30ml)
- 63% off Calvin Klein One EDP (200ml)
- 62% off Calvin Klein Eternity Eau de Toilette (100ml)
- 48% off Hugo Boss EDP (100ml)
- 50% off Hugo Boss The Scent Elixir
- 33% off Philips Shaver Series 5000 Wet & Dry Electric Shaver
- 43% off Philips Shaver Series 9000 SkinIQ
- 42% of Olaplex Bond Maintenance Shampoo (250ml)
- 24% off Olaplex No.7 Hair Perfector Bonding Oil (30ml)
And the rest…
- 45% off American Tourister Airconic Suitcase
- 27% off LEGO Star Wars Venator-Class Republic Attack Cruiser
- 39% off LEGO Star Wars Boarding the Tantive IV Set
- 41% off LEGO Star Wars Grogu (Baby Yoda) with Hover Pram
- 35% off LEGO Architecture Statue of Liberty
- 45% off RENPHO Muscle Massage Gun
What will be on sale during Amazon Prime Day 2025 here in Australia?
Technology is always big when it comes to Amazon Prime Day and, much like in previous years, 2025 offers savings on laptops, gaming consoles, phones, headphones, wireless earbuds, plus home kit like Dyson vacuum cleaners.
You’ll also find plenty of discounts on hair care, beauty, workout accessories, dental care, and even vitamins.
Fashion is another major pillar of Prime Day sales, so you can expect considerable discounts on coats, swimwear, shirts, underwear, socks, shoes, and just anything else you’ve been considering.
How does Amazon Prime Day work in Australia?
While we will be bringing Amazon Prime members the best deals of 2025 as they surface, note that as new deals reveal themselves, older ones typically disappear.
Speed and timeliness are key here, so if anything listed here catches your eye, we don’t recommend kicking the tyres too long. That’s the only way to ensure you’re maximising opportunity for the best deals from Prime Day.
Then you’ve got the early deals that are put up before Amazon Prime Day 2025 officially begins to satiate those appetites for a good new financial year bargain. These range from great tech deals in general to exclusive deals with record-low prices from the online retail giant.
Some of the best early deals can end up being the favourites of the entire Amazon Prime Day, period.
In 2021, Amazon Prime Day discounts were so popular around the world that the sales event clocked around 250 million items sold worldwide. In the United States alone, shoppers apparently went all-in with the best Prime Day deals, spending a total of $15.4 billion as reported by CNBC. That represented a 6.1% increase compared to Amazon Prime Day sales from 2020.
“We know that Australians are looking for value right now and we are thrilled to offer Prime members bigger and better Prime Day discounts this year,” said the country manager for Amazon Australia, Janet Menzies.
“Prime members will have exclusive access to incredible savings from big brands and small and medium local businesses, meaning there will be savings to be made no matter what you are looking for.”
Also take note of the new “Shop Local” section, which Amazon is using to showcase Australian small businesses with a variety of deals from homegrown brands (sadly no R.M.Williams… at least not yet).
But the first step involves signing up for that Amazon Prime trial, which you can do below. Only then can you get access to the best Amazon Prime Day discounts in Australia.
How to score the best deals from Amazon this week
Look, you’re not an idiot. You know how online discounts work and, more than likely, you’ve worn out your credit card for one of these online shopping events before.
But let’s just run through a few obvious tips, tricks, and hacks you can employ to ensure you’re landing the best Amazon Prime Day bargains available.
1. Sign Up For Amazon Prime
This one’s a non-negotiable.
Amazon uses Prime Day to stack their subscription numbers; the online retailer always scores a significant amount of sign-ups for the sale event.
Signing up for Amazon Prime not only provides access to the deals, but also free delivery (on both local and international Prime-eligible items), and several other benefits including streaming service Prime Video. Not a bad shout at all, considering the platform now has some cracking original content such as The Boys, the Mr & Mrs Smith reboot series, and soon enough, The Night Manager season 2 & 3.
As noted earlier, signing up for a free trial doesn’t lock you into anything, either. You’ve essentially got 30 days of free Amazon Prime and then you can either keep paying month-to-month for $9.99, by year for $79, or cancel at any time. If you want to watch Prime Video ad-free, you’ll need to pay an extra $2.99 per month.
2. Use The Amazon App
Download the Amazon app if you haven’t already.
Not only is it fairly intuitive, but it also gives you the ability to create personalised deal alerts for Prime Day, so you don’t have to spend hours refreshing the screen in desperation.
When Prime Day begins in Australia on Tuesday, July 16th, you’ll receive push notifications on any wish-listed items.
3. Don’t Forget To Check Amazon Warehouse
Head to the Amazon Warehouse section on Prime Day.
This is where open-boxed products and pre-owned goods from different categories like technology, clothing, and gaming are features.
For context, these are already heavily discounted, so it’s always worth checking out on Prime Day to see if there are any further price drops. It could prove just as cheap as fishing through a bargains bin at JB Hi-Fi.
4. Use Google In A Separate Tab
Despite the fact you’re only coughing up a fraction of the retail price on Amazon Prime Day, you’re still spending your hard-earned money. So think wisely.
It’s always good to have Google open in a separate tab for some review-based verification of whatever you’re mulling over before you buy online. You don’t want to receive something disappointing that you’ll only use a handful of times, even if you saved some big money by spotting it during the 2025 Amazon Prime Day sales.
Just remember: the global shopping event exclusively lies on Amazon. Keep your eyes peeled there for all the lightning deals and best tech deals that pop up on occasion (and usually at the last minute).
5. Online Shopping Tips for Amazon Prime Day
You’re bound to come across plenty of online shopping tips each time Amazon Prime Day rolls around. Ignore most of them.
The best tips you could have are the ones listed above – just keep an eye out, have Google open in another tab so you can quickly look up reviews, and act with speed while occasionally checking out the Amazon Warehouse.
That way, it’s unlikely you’ll miss any stellar discounts.
6. Take Advantage of Cashrewards
A very simple, painless way of saving even more money during Prime Day sales take advantage of Cashrewards. The cashback program often boosts cashback rates for Amazon during Amazon Prime Day, meaning you can shop the sale prices and earn cashback on top, saving yourself even more money.
Boss Hunting’s Tech Buyer’s Guides
For Amazon Prime Day, we expect some hefty discounts on essential home technology devices such as robot vacuum cleaners and air fryers. To help you sift through some of the noise, check out our buyer’s guides on the best products to own in 2025.
